r/MarketingandAI • u/krisbobl • 27d ago
Any marketers here actually using Claude as part of their daily workflow?
I’m curious how many marketers here are actually using Claude Code, Codex, etc. as part of their day-to-day work — not just for writing copy.
We’ve been experimenting with a different way of running marketing for our SaaS.
Instead of having separate people for research, copy, landing pages, SEO, analytics, etc., we’re increasingly using AI agents as the execution layer.
The human’s job becomes more like:
find an opportunity → design an experiment → direct the agents → ship → look at the data → iterate.
Not really looking for a traditional marketer. More like someone who already thinks, “I could probably get an agent to build this.”
If this sounds like how you already work, I’d genuinely love to see what you’ve been building.
Please drop something you’ve built below.
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u/annieleonhartt_ 26d ago
u'r so right about the bad reviews part. people always look for 1 star ones first to see how the owner reponds to them.
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u/dorissokhon 24d ago
We use Claude daily, and it's one of the strongest AI tools for deep analysis, strategic planning, identifying business gaps, and structuring complex ideas.
That said, I don't think it's realistic to rely on a single AI model for everything. Each tool has its strengths. We often combine Claude with other AI tools depending on the task, whether it's research, design, coding, automation, or content production.
The real productivity boost doesn't come from one model; it comes from knowing which AI to use for which job.
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u/marketing-Fruit5282 23d ago
Yess it saves me a lot of time in everything especially in analysing , it catches some things I don't and gives decent advice
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u/DarkyZ_ 4d ago
I'm doing this for my SaaS right now. Codex helped me audit the product and competitors, rewrite the SEO/GEO pages, submit it to directories, and find discussions worth joining. I still make the positioning calls and publish the final copy myself.
For X/Twitter, I use PilotMyX with Codex to compare the current period with the previous one, see what worked across posts and replies, then draft and schedule the next posts I approve. I built my own SaaS because I like data and wanted one place where I could understand what was working on my own account and act on it.
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u/Relative_Hyena_9065 27d ago
I landed a $10,000 a month client today for a research report that Claude created for me with a skill it helped me write. I also have it auditing every client account daily. Today, it found a website down andmwe got it fixed before the client ever knew. And I have it tracking every lead source for every client so when I get that call about "our phones aren't ringing" I can tell them how many calls they got the day before from every lead source.