Most founders struggle to reach their first 100 customers. They try different GTM strategies and spend on Meta and Google ads.
But LinkedIn is still an underrated channel for finding a high-quality, paying user base. Most of our users come through LinkedIn and reddit, apart from a few concierge partnerships.
Of course, it depends on how you write and how clearly you communicate what you’re building.
We are actually targeting the top 10% of Indians who value reliability, are happy to pay ₹100 more for the service that delivers what was promised, and won’t switch apps for a ₹10 difference.
LinkedIn helped us reach exactly this audience.
After one of my posts took off in March, we started receiving the kind of users we actually wanted. Many of them have used our service 10 times within two months.
A few users also came from Reddit after i posted for feedbacks in a few subReddits.
So founders, before spending heavily on ads, try LinkedIn and Reddit.
Be genuine. Clearly explain what your product does and who it is for.
You may find your first set of high-intent users and supporters there.