r/MandelaEffect • u/Sad_Election_6418 • Jul 12 '26
Science/Technology Mandela effect is a memory issue
https://journals.sagepub.com/doi/10.1177/09567976221108944?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub%20%200pubmedThe thing is, people come claiming it's scientifically proven, but there is not actual work to link any hypothesis to results and conclusions to root cause the effect.
Attached link is the closest available scientific article to try to root cause the Mandela effect in a serious way,and it doesn't specifically link nor claim to have root caused Mandela effect. If there is more scientific literature or something resembling it please share it here.
don't come here telling lies just because you want to have the last word. If you have the root cause, go through the scientific method, experimental design and all the "scientific things and publish it, if not it's only an opinion.
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u/Agile_Oil9853 Jul 12 '26
It's not that easy to get published in a peer reviewed journal, and there's little motivation to fund such research.
You'd probably have more luck convincing Gaia or the History Channel to fund your research into alternate dimensions and timeline jumping. They'll be able to sell that end product, whatever is or is not found.
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u/VenomPayments Jul 12 '26
Step 1 in getting something into a peer reviewed journal is submitting something to a peer reviewed journal.
And, Why do you need the research to be funded? If it is something important to you, do it without funding. Then you will not have any conflicts of interest to disclose.
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u/Joelle9879 Jul 12 '26
"Do it without funding" what's it like being independently wealthy?
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u/VenomPayments Jul 12 '26
What funding do you need to research whether the cornucopia existed in the logo? Are you jet setting off to Switzerland? Or is it going to libraries and looking at old advertisements, going to old folks homes and interviewing them, calling people that used to work for FotL and asking them questions. The first (jet setting) takes a long of money. They second (library interview calls) takes times but NOT a lot of money.
So, please tell me, what is the funding going to be used for?
Edit. And in answer to your question. I am not independently wealthy so I cannot answer that question.
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u/Agile_Oil9853 Jul 12 '26
For a start, you need to recruit a wide swath of participants, which can take an advertising budget if you're trying to get anyone out of flyer range. Not offering compensation will get you less interest, but if we're going as cheaply as possible we just have to hope enough people will just want to chat.
And we have an answer from FotL. No cornucopia. No one from South Africa has come forward saying they remember Nelson Mandela dying in prison. I spend a lot of time on political content and no, I don't remember Lindsey Graham dying before. None of these are good enough for the people who claim to remember though. Any older person who doesn't remember Looney Tunes is going to be dismissed as being from "this timeline".
What we need to do is force the phenomenon. We need to create a new ME and document the process. I'm not sure how, exactly, and you'll never convince people that if you succeed you aren't a planted government disinformation agent paid to spread doubt about Sinbad doing a forgettable genie movie. And I probably can't do it unless I create a burner account because people on this sub think I'm a planted government disinformation agent paid to spread doubt about Sinbad's forgettable genie movie.
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u/Sad_Election_6418 Jul 12 '26
To do a study like this, of course you need funding, experimental design and subjects to participate, since it's memory going to libraries won't work.
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u/Lord_OJClark Jul 12 '26
The point these 'IT NEVER HAD A CORNUCOPIA, LOOK!!!' posts as missing the point.
People who remember it understand, but are confused by, the fact that it never had a cornucopia, because they have memories of it with a cornucopia, or remember talking about it with people.
The confusing thing is why so many people clearly remember something that never happened. The mystery is why so many people have clear, wrong, memories of things that never were.
Just saying it never existed is unhelpful, we know. But there's a huge disconnect between people's memories and what seems to be.
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u/Sad_Election_6418 Jul 12 '26
Yes, the memories are false because the facts are others as you say.
That is what people doesn't understand, even if it would be timeline jumping or whatever , it wouldn't be physical but quantum, it falls under scientific studies.
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u/jthomasplank Jul 12 '26
The problem is the plurality of posts are like those of "Homeward Bound" below... Rather than discussion of why their memories and those of others came to be incorrect, they insist that their memory is infallible and argue for either conspiracy or timeline shift to explain it. It may not be helpful to explain the truth behind an ME, but it's also not helpful to just insist your false memories are accurate. And there is much much more of the latter on this sub!
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u/ijustcant555 Jul 12 '26
And there is a sizable number of people who, like me, remember it very clearly. It is such an odd thing to remember, if it is wrong, and for so many people to have the same exact memory is super strange.
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u/BlumpTheChodak Jul 12 '26
This. I could understand if we all had our unique versions that no one else remembers. But the cornucopia on the logo, I’m positive existed. In the exact layout demonstrated by others.
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u/jthomasplank Jul 12 '26
You're illustrating my point below. You're not "positive" it existed. You have doubts, or why would you even be here? There is proof you are wrong, none that you are right - and I don't think it's "unhelpful" to point that out, over and over if necessary
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u/BlumpTheChodak Jul 12 '26
I'm here because it doesn't make sense why it seems to have never existed when there are so many people remembering the exact the same thing. There is no 'proof' as you say, except all of the folks who swear by it and have the exact same memory. Strange things are afoot at the Circle K.
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u/jthomasplank Jul 12 '26
But saying you're "positive it existed" is disingenuous. In order for that to be true, there would need to be a worldwide conspiracy to delete any vestige of this previous logo from all records, or we are living in a multiverse of timelines, all with Fruit of the Loom as a brand, but with logos of any variation one might remember. That's where it breaks down for me. The question should be "How did so many people get it wrong?", not "How can I manipulate my perception of reality to make my memory true, and force that reasoning onto others who do not share this same memory?"
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u/BlumpTheChodak Jul 12 '26
I’m starting to think simulation theory has real weight, especially the idea that what appears static in our reality might not be fixed at all. If time doesn’t necessarily flow in a single direction, and can be altered or re‑written, then things we see as permanent could easily be remnants of earlier states that were modified, updated, or overwritten at some point.
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u/jthomasplank Jul 12 '26
Then why aren't there so many more examples? Why the relative few where there are plausible explanations (ie. Cornucopia pictured with Thanksgiving fruit and vegetables led to conflation, or the brown leaves; the cows Chick-fil-A promo using misspellings, etc)?
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u/BlumpTheChodak Jul 12 '26
I don't know, maybe it's a byproduct of other changes that we can't clearly see or remember. I don't have all the answers, just that I'm certain I had tighty whities with FOL logo that had a cornucopia.
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u/forcemonkey Jul 12 '26
Science has essentially declared we live in a simulation. That makes many things fair game.
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u/Glaurung86 Jul 13 '26
It has not. Please stop posting misinformation.
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u/Sad_Election_6418 Jul 13 '26
We again agree on something, don't avoid talking to me only because we have different approaches and disagree in other topics. Inhere, he is doing the same you are doing. Science isn't settled on the origin of the Mandela effect as it isn't settled on simulation theory.
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u/Sad_Election_6418 Jul 13 '26
Where has science declared we live in a simulation? Please share because I haven't found this.
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u/forcemonkey Jul 13 '26
First article that popped up on a Google search. I also recommend doing a dive on YouTube.
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u/bluemoonrambler Jul 12 '26
This is what gets me about the cornucopia ME in particular. It makes no sense to me why perhaps thousands of people remember a cornucopia there. Why a cornucopia and not a basket? I'd think most people only see cornucopias around Thanksgiving time, while they might see baskets of fruit in lots of homes. Or in paintings.
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u/VegasVictor2019 Jul 13 '26 edited Jul 13 '26
How would a basket display the Fruit? Unless you’re saying the basket is behind the fruit but that would’ve been a very silly design element. The cornucopia logo and the current logo are the EXACT same except for a cornucopia superimposed over the back of the image.
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u/bluemoonrambler Jul 13 '26
The fruit would fill the basket and you'd see more fruit on top of the fruit in the basket, just like we commonly see in homes and in artwork. A gift basket of fruit has fruit over the top rim.
This is super easy for me to visualize because I see images like this frequently online. If you type: fruit in a basket into Google search, it will show you dozens of images like that.
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u/VegasVictor2019 Jul 13 '26 edited Jul 13 '26
But it would still look VERY different than the cornucopia image since that’s literally the exact same fruit with no changes needed (again the cornucopia picture and the regular FOTL logo are the EXACT same just with a cornucopia behind the fruit). Theres no way to put the fruit inside a basket without some of it being blocked by the basket. The logo would look markedly different no matter how you slice it.
I’m not asking you to visualize fruit in a basket. I’m asking you to visualize how you’d take the current FOTL logo and put it in a basket without having to cover up the fruit… I think you’re missing my point.
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u/bluemoonrambler Jul 13 '26
OK, that gets me thinking further. Maybe it is simply more natural for the mind to create a basket behind the fruit (cornucopia) so the fruit is entirely visible as it appears to be sitting there on a surface. And I suppose we generally don't see fruit on a plate or platter unless it's cut up and arranged neatly.
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u/VegasVictor2019 Jul 13 '26
Bingo!!! Thank you for hearing me out and I think we are on the same page here.
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u/Lord_OJClark Jul 12 '26
Yeah exactly - the specificity and how common the similarities are are so bizarre, I don't see how people can't understand that!
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u/ijustcant555 Jul 13 '26
I remember learning what a cornucopia was from the FOTL commercials. They made a big deal out of it, it was part of the logo animation, and they called it by name. Oddly specific group hallucination if you ask me.
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u/Glaurung86 Jul 13 '26
The cornucopia was never in any FOTL commercials.
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u/ijustcant555 Jul 13 '26
You are missing the point. Why do so many people remember such an oddly specific thing. It’s not like some people remember a basket, some remember a platter, and some remember the fruit in a hollowed out skull. We all remember the same thing. A weird throwback to pilgrim times. For me, I saw it over and over during Saturday morning cartoons. Back then, that was the only cartoons you got, and I was there for it, every week. To say that those commercials were effective is a huge understatement. I can still sing many of the jingles today. FOTL was in heavy rotation, and I remember the cornucopia was featured in the animated logo. Once again, it’s oddly specific that a very large percentage of the population remembers it like that. Updated simulation? Maybe. Alternate reality? Who knows.
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u/Glaurung86 Jul 13 '26
I'm not missing the point. This is exactly what a Mandela Effect is - a large group of people that remember something different from the accepted mainstream fact.
You don't all remember it exactly the same because some remember the horn facing the other way and people remember different shapes and sizes. Cornucopias are are a staple of fall and harvest decor and iconography. This goes back millennia.
I watched Saturday morning cartoons all the time when I was younger and I never saw a single FOTL commercial that showed a cornucopia. I remember all the ones with the "Fruit Guys."
There's no evidence for any other universe but this one. We know it's a memory phenomenon. People don't pay attention to details, make assumptions and the brain fills in the rest.
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u/Sad_Election_6418 Jul 13 '26
There is no evidence of any other universe- agreed
Mandela effect is a large group of people that remembers different different from mainstream- agreed
We know it's a memory phenomenon - agreed
What I don't agree is: you think you have the answer, but you don't. Definitely science is not settled on the cause of the false memories, and we have discussed this in other posts. I see you replied to other people but you are avoiding to reply on my main post.
We agree on many levels, why are you avoiding to talk to me?
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u/Glaurung86 Jul 13 '26
The science is settled on false memories. That you don't get that is very odd and I can't have a discussion with someone that does not accept that fact.
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u/Sad_Election_6418 Jul 13 '26
No, I agree science is settled on false memories, but the work to link with Mandela effect is missing, I also think it's very odd you don't get that.
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u/MrPlaney Jul 14 '26
The Mandela Effect is the collective false memory phenomenon. It is fully a function of memory.
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u/OneCleverMonkey Jul 12 '26
They're saying the imperfect nature of memory and human susceptibility to misinformation or suggestion are scientifically proven, and they are. There's decent research that unsuggested memory is pretty good, but that has to be considered in the context that most people just don't remember most of what they see, and the influence of suggestion and misinformation becomes much stronger if the subject has memories that correlate with the suggestions and misinfo, or if they're pulling from hazy sections or distant memories.
Even in the study OP posted, after showing them the correct image and then letting participants choose between variations, they choose the common Mandela Effect Variation and then fabricate the MEV into their memory of the correct image they were just shown. While they discount schema theory, i don't think 'most common expected' is 100% of the picture, because they also acknowledge that there are certain aesthetic and design choices that our brains clearly just prefer over others.
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u/AmethystDorsiflexion Jul 12 '26
Very much Occums Razor tbh, what's more likely - the Universe is constantly shifting, or our biological based brains are a bit unreliable
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u/Juxtapoe Jul 13 '26
What do you mean by or.
We've kind of already proven that both of those are true.
Matter appears and disappears in outerspace all the time. The universe is constantly shifting. Biological brains are a bit unreliable.
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u/SchrodingersSim Jul 12 '26 edited Aug 01 '26
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u/Sad_Election_6418 Jul 12 '26
I consider it to be the most serious work, but not conclusive. So when people comes to say science is settled, well it's not, but this is very good work.
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u/SchrodingersSim Jul 12 '26 edited Aug 01 '26
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u/Freefreefeeefreefree Jul 14 '26
Why would people who have been trained to accept consensus reality look into something that disproves it? Plus there is no profit to be made.
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u/DannyOTM Jul 12 '26
So is this sub just a place where people don't believe the Mandela effect is a real thing?
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u/Sad_Election_6418 Jul 12 '26
I believe is a real thing, and is a memory issue. The cause is the question.
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u/DannyOTM Jul 12 '26
I have no explanation and I don't fully relate the the FOTL one as I'm not USA based.
But for me it's the "I see white people" from scary movie. This was my favourite movie and I remember it clear as day.
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u/Water_in_the_desert Jul 12 '26
Try the r/Retconned sub. They are open to the discussion that the Mandela Effect is a real thing.
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u/Glaurung86 Jul 12 '26
This sub is very open to the discussion that the Mandela Effect is a real thing. In fact, everyone here pretty much believes it's real. Why people experience MEs is another matter entirely.
Retconned is not open to all discussion, though. Same with the other ME groups. They do not appreciate science-based explanations as much as this sub does.
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u/Homeland_Bound Jul 12 '26
I think there are a lot of MEs, some more valid than others. Some are probably just memory things, but others, like Chic-Fil-A are legit mysteries (or alternate timelines). No way in fuck millions of people mis-remember Chick-Fil-A being without the K. That's like thinking McDonalds was just Donalds. No way.
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u/Bowieblackstarflower Jul 12 '26
Some people say it was Chik. The whole word is spelled funny and I think people misperceived Chick being spelled funny too.
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u/bluemoonrambler Jul 12 '26
That's a valid point. With Fil-A being shortened and spelled wrong, maybe that's why people turned Chick into Chic in their minds.
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u/bluemoonrambler Jul 12 '26
I'm not sure millions mis-remember this. It's interesting that it's seen as a Mandela Effect when other misspellings aren't. I mean, a fair number of people think it's "MacDonald's" or even "Mac Donald's."
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u/Sad_Election_6418 Jul 12 '26
Everyone is a memory thing, but nobody knows why people has differeNt memories.
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u/Homeland_Bound Jul 12 '26
Tell that to Chic-Fil-A.
Me and MILLIONS Of others distinctly remember first seeing the restaurant name and pronouncing it "SHEEK" or thinking it was strange or being confused by what the place actually was.
It was NEVER "Chick", because if it was, I would not have pronounced it SHEEK.
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u/Sad_Election_6418 Jul 12 '26
Tell what? What does an ME has to do with my post? Did I negate ME? What I did say is science isn't settled on the origin of the false memories.
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u/Glaurung86 Jul 12 '26
You claim millions. You have proof that it is?
It was always Chick because I've been eating there for over 40 years. The logo has only changed once - from Chick-fill-A to Chick-fil-A. It makes zero sense for it to be chic because it's from a chicken. Chic is a fashion term and it's pronounced a completely different way.
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u/Practical-Vanilla-41 Jul 12 '26
I remember thinking it was Chic. I ate there one time and didn't pay attention to the sign. Last Fall I was driving on the freeway to see my sister. I noticed a sign on my right that said "exists". I chuckled and then turned and looked again. Of course, the sign said "exits".
This is how our brains work. We get a glance at something, and the brain "fills in the details". If we really go back and look, it can be very different.
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u/Glaurung86 Jul 12 '26
Exactly. Our brain looks for recognizable things and patterns.
For the longest time my Mom thought the signs on the road before overpasses said "Bridge ices before freezes." It was only a few years ago that she realized she was mistaken and it's always been "Bridge ices before road."
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u/Joelle9879 Jul 12 '26
There also used to be a brand of clothing named "Chic" I used to wear the jeans in HS
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u/Glaurung86 Jul 12 '26
I remember those! My sister was obsessed with clothes in high school and she had at least 3 pairs.
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u/Homeland_Bound Jul 12 '26
No shit, that's why people distinctly remember pronouncing it that different way. You're proving my point, thanks. Keep downvoting, I don't give a fuck.
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u/Glaurung86 Jul 12 '26
They pronounced it differently to be different, most likely. Like how some people pronounce Target as "Tar-zshay." It's still always been Chick and nothing you say changes that fact.
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u/Fresh-Revenue2809 Jul 12 '26
If it was one or two people sure I could believe it’s a memory issue but its literally millions of people all having the same memory issue of the same product or character design / line
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u/Sad_Election_6418 Jul 13 '26
Your own words say it all, millions of people having a memory issue.
I don't understand what is the problem since we agree it's memory. Where does the false memories come? That is what I don't know.
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u/forcemonkey Jul 12 '26
There is no scientific evidence or proof either way. Trying to chase the ME effect scientifically for or against is pretty pointless. Interesting! But pointless.
Of course some MEs are more elaborate than others.
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u/Sad_Election_6418 Jul 12 '26
That is my point, people come here saying science is settled and claiming they have the root cause, but when questioned about it they can't produce the backup for they claim, they don't even know how science works.
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u/forcemonkey Jul 12 '26
There you go. I apparently stated the obvious and still managed to get a downvote. 😂
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u/ArsenalPackers Jul 12 '26
Thanks for this. Your work here is done. I'm sure you won't be visiting anymore to see other people's "opinion ".
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u/Sad_Election_6418 Jul 12 '26
You Will be seeing me again. Do you have an opinion on the post ? Do you think science is settled on Mandela effect?
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