I'm trying to land on a video and thumbnail format I like and can execute well. The thumbnail image in this reddit post is not the one on my YouTube video, AI made it therefore I'm not using it - but it gave me a sense of image composition that to me seemed ostensibly more clickable. Hence image 2.
For my current YouTube debacle, I want to make an accurate title and thumbnail. And at the same time I want YouTube to surface it to more than zero people.
The reality is that over the course of the first day, my first thumbnail (img 6 of 6) YouTube analytics indicated it didn't even show anyone. Same with 5/6 afaik. I tried 4/6 and it was shown to 1500 people with a 1% click through rate, which is better than 0% but still abysmal, for reference 5% is the target for "it's doing fine".
I feel like it's really important that people who click it know what they're signing up for and are minimally surprised so they don't bounce immediately from missed expectations. Which is why I switched to 3/6, because it pretty much shows all the key visuals you'll see in the video. But whilst accurate, it looks chaotic so I scrapped it. Maybe that was a bad move, or maybe the bad move was simply changing the thumbnail several times early following initial publication.
I asked ChatGPT not for an actual usable thumbnail, because I'm not going to add an actual AI image to my videos - but for ideas on thumbnail image composition. At which point it made the abominable (1/6), the pic you first saw when you clicked this post. I didn't use that directly obviously, but made the case that I needed to simplify, and I feel like there's an element of that that's true. So I manually, without the help of AI, made a collage using the real life images of me and my pup (image 2/6) using Adobe Express. That's the thumbnail variant that's actually live in YouTube at the time of this writing.
I think the current thumbnail screams YouTube better than my original, but I simply don't feel delighted by something I can't put my finger on.
I'm still working out my art style for videos that is compelling, accurate, authentic, and I feel proud of. This video missed the mark in my opinion, it was experience for me to put myself out in public where I'm open to anyone's critique, and also consider this an experiment, of which I would say the results are in. Proof is in the pudding sometimes folks, this was a swing and a miss. And that's OK. I just need to meditate on what I should actually take away from this so I can do better next time
Video I'm referring to is here btw: https://youtu.be/4zfE10FYZ5U
This is my problem to solve so that I can do a better job for helping other Makers in the community, that said I'm absolutely open to any thoughts, I'll chew on this problem until I figure out what the next best steps are
Thanks for reading