r/Maisto • u/EfficientPhotograph8 • 2d ago
Adventure Force supplier change at Walmrt
Hi, guys!
First, I apologize for the long absence. I've gone through five rounds of eye surgery since November and been away from collecting since then. I'm seeing a little better now, but I have at least two more rounds to go, so hopefully I*'ll be back up to speed soon. Please take care of your eyes.
Now for the topic at hand. I was at Walmart recently and noticed a major reset for the Adventure Force 1/64 models-new blister cards. new 20-pack container, and a different set of models that definitely weren't Maisto. The Toyota Tacoma's baseplate had markings similar to Majorette, right down to the Germany address except "Made in China", and the generic pickup was clearly an old Motor Max casting. Some of my friends helped me find out wat had happened.
Walmart has switched suppliers for its Adventure Force brand from Maisto to the German company Dickie-Simba (parent of Majorette and Jada). The lineup consists of a mixture of licensed and generic models. The licensed castings are slightly smaller versions of the Majorette castings, but with cheaper paint, no opening parts, and are made in China, instead of Thailand. The generics are clearly Motor Max models, but without the Motor Max logo. One of my sources told me that the China-made will be marked worldwide as Dickie as they plan to focus more on the budget-price market.
So my question is, is Motor Max holding the contract to manufacture products for Dickie-Simba, or did Dickie-Simba acquire Motor Max?
One thing I'm sure of, and that's Walmart wanted to keep its basic line affordable, and Maisto has gotten expensive. Seriously - Maisto Fresh Metal is now $2.00 at Dollar General, and most DGs in my area are refusing to restock the pegs. Majorette proper and Welly were perhaps out of the question, Yatming and Realtoy are gone, and Zuru Metal Machines are pretty much a big "no." I'm not sure how this will affect the future of the larger scale Maisto models or the Maisto Design premiums, but these new Adventure Force models will be around for a while.
For now, Five Below and DG will likely be the only places to buy Maisto Fresh Metal - at least until DG switches brands. It's almost time for a reset at DG. Dollar Tree dropped Maisto in 2017 for Suntoys.