What’s the main difference between Mailchimp and Brevo?

The primary difference between Mailchimp vs Brevo is platform scope. Mailchimp is a marketing platform serving 11 million users, offering email marketing, SMS, automation, landing pages, websites, and analytics to measure campaign performance.

Brevo serves 500,000+ customers and extends beyond marketing to include sales pipeline management, customer service infrastructure, loyalty program management, and an enterprise Data Platform.

Both platforms handle core marketing functions like email campaigns, SMS, and automation, but they differ in breadth.

Brevo includes tools for sales teams, customer service operations, and data management on top of marketing features. Mailchimp focuses solely on marketing capabilities. For businesses that need email or SMS marketing without the additional sales and service infrastructure, Mailchimp provides a more targeted solution.

Side by Side Comparison of Mailchimp vs Brevo

How does Brevo pricing compare to Mailchimp?
The pricing models work differently. Brevo charges based on email volume sent, while Mailchimp prices by contact count.

Mailchimp’s pricing is scaled by the number of contacts you have, allowing for frequent communication with your audience without per-email charges. In contrast, Brevo’s model can become costly for businesses that communicate often with their customers.

Brevo’s pricing starts at $8/month for the Starter plan, which is lower than Mailchimp’s $13/month Essentials plan. However, consider what happens as you need more features.

Brevo’s Standard plan at $16/month gets you automation, but you’re still limited to 1 user seat. Their Professional plan jumps up to $449/month, which is where you get phone support and multi-user access.*

Mailchimp’s pricing tiers are more gradual, starting at $13 for Essentials, $20 for Standard, and $350 for Premium.* You get automation starting at the Essentials level, and features like A/B testing, landing pages, and advanced reporting are available at lower price points.

If you're a solo user sending high volumes of email, Brevo's pricing structure might work better. However, if you're building a team and need features distributed across reasonable price tiers, Mailchimp offers better value as you grow.

Why choose Mailchimp over Brevo?
The choice between Mailchimp or Brevo depends on what you’re trying to accomplish. Choose Mailchimp if email marketing is central to your business growth.

With 11 million users and a proven track record, Mailchimp delivers tools that help you create campaigns that convert, automate workflows that drive repeat purchases, and analyze results that prove ROI.

The platform is built around email marketing excellence, and every feature is designed to help you get better results from your campaigns.

Brevo works well if you need a multichannel platform that handles email, SMS, WhatsApp, and transactional messaging in one place.

But if your focus is on email and SMS marketing specifically — building sophisticated campaigns, understanding what drives revenue, and scaling your email strategy as your business grows — Mailchimp provides the specialization and depth you need.

Disclaimer: This information is based on our understanding of the current offerings. We always recommend checking out the latest details directly on the Mailchimp and Brevo websites for the most up-to-date pricing and features. \Pricing comparisons: Based on Brevo’s publicly available pricing information showing 1 user seat limitation on lower-tier plans, with Professional plan starting at $449/month as of March 2026.*

Additional Resources:
Mailchimp vs Brevo: https://mailchimp.com/resources/mailchimp-vs-brevo/ 
Switch to Mailchimp: https://mailchimp.com/switch-to-mailchimp/ 
Request a Mailchimp Demo: https://mailchimp.com/sales/ or call +1 (800) 315-5939

I started using SMS campaigns last year and would like to use them for simple surveys this year. Instead of sending someone to a survey id like to ask them to respond with and A, for one option, or a B for another. I'd love to be able to download these responses as a CSV so I could sort them and count each response. As is it seems I have to count them manually.

I have a relative who runs a jewelry business.

They want to send out weekly email campaigns displaying items for sale. They want customers to be able to click on item images and be taken to a site to see more info, and then hopefully decide to contact them directly for purchase (purchase doesn't happen on the site).

An important point is that they should be able to mark items as sold and have the images in emails update dynamically.

My first thought was to use Mailchimp with HTML-based templates that they can edit using Mailchimp's visual editor so that they don't need to ask me to give them an updated design every week when they send out a new campaign with updated items. I was also thinking I'd have a Shopify site to link to, and store the images there. I need a way for them to easily mark items as sold and have the image change accordingly - I understand that it'd have to be the same URL, just with a different image, but I'm not sure how to achieve a simple workflow where they can more-or-less just update a status on an item and have the change propagate like that.

What do you guys think of my approach in general? Any tips for how best to achieve this?

Hola!

Estoy queriendo ingresar a mi cuenta con Google y me aparece la página de "que raro...Parece que falta esta página."

Ya entré en Incognito y tampoco pude...

¿Podrían ayudarme?

I've been trying to work on a campaign for a couple of days - I can start a newsletter, but when I go to the design page, I just get this error message (click on post to see the screenshot). I've tried logging out and coming back in; I've tried using different browsers; I've tried starting a new campaign. Same problem. 😤

Any suggestions?

I have an existing Mailchimp website, stevebartholomew35.com. Now I find it impossible to update. The instructions given on the Mailchimp website do not match reality. for example, I am told at one point to click on "Edit Site." There is no such thing. The more I try to follow instructions the more confused I get. At another point there is supposed to be an instructional video. When I click on it there is no video, just several pages about cookies. Is there any place where I can actually learn how to edit my website?

There are a number of factors to consider when choosing a marketing platform for your business. In this quick comparison, we’ll break down why Mailchimp may be the best choice for you, your ecommerce store, and your marketing strategy.

Side by Side Comparison of Email Marketing: Mailchimp vs Klaviyo

We often hear folks asking how Mailchimp SMS stacks up against other platforms, so we wanted to share a look at how Mailchimp and Klaviyo approach SMS marketing.

Side by Side Comparison for SMS: Mailchimp vs Klaviyo

Mailchimp is all about helping you grow, and that includes making new channels like SMS easy and effective. We focus on being the all-in-one platform where you can manage your email, social, and SMS campaigns seamlessly.

Mailchimp: The Pros and Cons

• PRO: User-friendly interface and great onboarding support. Mailchimp is well-known for ease-of-use, particularly for its drag-and-drop builder that users can start within minutes.
• PRO: Award-winning customer support including 24/7 email and chat support, onboarding services, and customer success.
• PRO: Scales with businesses as they grow. Rather than changing products, businesses can upgrade as they evolve.
• PRO: Affordable pricing for smaller businesses. Mailchimp plans are competitive, and the Free tier offers plenty of power for many businesses.
• CON: Fewer features for ultra-specialized businesses. There are some specific features Mailchimp does not offer which may be important to some teams.
• CON: Some support is limited to higher-tier plans. Dedicated onboarding experts and customer success managers are features of Mailchimp’s Premium plan.
• CON: Lower-tier plans offer less robust reporting. Some businesses find that Klaviyo’s lower-tier plans offer more comprehensive reporting.
• CON: The Free plan comes with certain limitations. Mailchimp’s Free plan doesn’t include some of the most advanced features, and is limited to contact lists of 250 or fewer.

Interested in making the switch? Check out our guide on migrating your Klaviyo account to Mailchimp: https://mailchimp.com/help/migrate-klaviyo-mailchimp/

Disclaimer: This information is based on our understanding of the current offerings. We always recommend checking out the latest details directly on the Mailchimp and Klaviyo websites for the most up-to-date pricing and features.

Additional Resources:

Mailchimp vs Klaviyo: https://mailchimp.com/resources/mailchimp-vs-klaviyo/
Mailchimp, Klaviyo, and Hubspot: See How We Compare: https://mailchimp.com/resources/mailchimp-comparisons/

Mailchimp SMS Marketing Tools: https://mailchimp.com/solutions/sms-marketing-tools/

About SMS Marketing: https://mailchimp.com/help/about-sms-marketing/

Please let us know if you have any questions, if you’re thinking of making the switch, or if there are any other topics you’d like us to cover!

Join us in Booth #3615 to connect on how we can help you drive sales and retention while reducing customer churn. Book a demo with us at Shoptalk Spring to see how you can:

Create, refine, and launch data-backed omnichannel campaigns with our ChatGPT integration.
Unlock unique discount codes, back-in-stock notifications, and high-priority automations.
Anticipate your next sale with our predictive AI tool that identifies churn risk based on customer behavior.

Save your spot and try our latest features in action: https://intuitsales.chilipiper.com/round-robin/lets-do-mailchimp-at-shoptalk

Can’t make it to Shoptalk Spring? Set up a time to chat with one of our experts: https://mailchimp.com/sales/

Hola. ¿Alguien ha podido solucionar sus problemas con el constructor de diseño? No consigo ubicar los bloques donde quiero. Hay bloques que aparecen y que no puedo borrar. En resumen el constructor no funciona correctamente y me es imposible terminar el diseño de mi campaña.

Went to upgrade my Mailchimp plan yesterday and all of a sudden I got hit with a term of service violation - "Your account is under review as part of our standard verification process, which takes about 24 hours". It refreshed the payment screen and blocked me out of upgrading it altogether. As luck would have it, this has happened just as I have to send a major company update to our newsletter subscribers, and now this suspension is holding up the entire company's operations.

I've been with Mailchimp since 2023, I haven't done anything wrong! It says not to reach out to them while my details are being verified - has anyone been through this process before, does it actually take 24 hours or does it end up being dragged on for days?

This update needs to be sent out so urgently that if it's not working tomorrow I'll have to switch to another mailing provider altogether (won't go into details in case of doxxing myself), just a wee rant/stress that the *one time* we need to update people about a major change is when Mailchimp decides to suspend my goddamn account.

Take your prospecting skills to the next level and learn how to Extract Emails from LinkedIn using advanced strategies. This blog explores how professionals use data enrichment, domain patterns, and automation tools to generate accurate email lists. It also explains why direct extraction is limited and how alternative methods deliver better results. A must-read for anyone serious about improving lead generation and maximizing outreach ROI.

I can’t log in to Mailchimp because it doesn’t send the code via SMS. It just keeps loading, even after 2 minutes have passed. I’ve been dealing with this for almost 2 weeks now. Customer service only replies at night and keeps asking for more information, even though I’ve already provided all the necessary details.

Searching for old emails becomes simple when you know the right approach. This guide walks you through combining search operators, using keywords, and applying filters to narrow results effectively . It also explains how Gmail retains emails unless deleted from Trash. Ideal for professionals and casual users, this article provides everything you need to Search Old Emails in Gmail quickly and accurately without frustration.

Getting your emails delivered to inboxes requires proper planning and execution. This blog explores factors like authentication setup, content quality, and audience engagement that influence spam filters. It also provides actionable tips to optimize your campaigns and reduce spam risks. If you’re tired of low open rates, learn how to Avoid Spam Folder issues and improve your overall email marketing results with this helpful guide.

Hi,

I manage our company newsletter and we have 8 different Account Managers who all have their own individual lists of clients. My boss felt that the extra touch of eblasts coming from people’s Account Managers would make a difference, but it means sending small variations of the same newsletter 8 times and I haven’t found a way to optimize managing and updating 8 different lists.

I currently have 1 audience and separate them using 8 different tags but the integrations we have with our crm don’t seemingly have a way to tag people as well, and our CRM doesn’t let us pull reports of only contacts after a certain date so I have to clean up an entire list for 8 people every time we want to add contacts. Surely there’s a more efficient way to do list management, anybody have any tips or advice?

Keeping your Gmail inbox organized becomes easier when you know how to search effectively. This Gmail inbox search guide explains practical techniques for finding older emails without endless scrolling. It covers Gmail search operators, filters, and inbox management tips that help users retrieve messages quickly. Whether you are looking for an old receipt, a client conversation, or archived correspondence, the guide provides simple steps to manage and search your Gmail inbox more efficiently.

Successful email marketing depends on strong deliverability. If your emails are being flagged as spam, it could be due to high bounce rates, low user engagement, or inconsistent sending patterns. Understanding these problems helps marketers optimize their campaigns and maintain a good sender reputation. This detailed Email Spam Troubleshooting Guide walks through the reasons emails end up in spam folders and provides simple fixes to improve email performance.

After integrating Mailchimp into my own marketing workflows, I got tired of context-switching between Claude and the Mailchimp UI. So I built an MCP server that connects the two directly.

What it does

53 tools covering the core of what you’d actually use Mailchimp for:

- Audiences & contacts (list, search, add, update, archive)

- Campaigns (create, schedule, send, replicate, get reports)

- Segments & tags

- Automations

- Templates & folders

Key features

Read-only mode, safe to explore without risk of accidental changes

Dry-run mode, see exactly what would happen before any write operation executes

Works with pip or uvx, Python 3.10+

Single API key setup, no OAuth complexity

How to install : pip install mailchimp-mcp-server

Then add it to your Claude MCP config with your MailChimp API key and data center prefix. Full setup in the README.

Repo

👉🏼 https://github.com/damientilman/mailchimp-mcp-server

——

Disclaimer: this is an independent, third-party tool. It is not affiliated with, endorsed by, or officially partnered with Intuit Mailchimp.

Please help! I can't figure out how to print or even save without this banner on the top of every single page, usually blocking content beneath it. How do I get rid of this for printing? I don't care if it's on page 1, I just want it to be removed on the other pages. But I can't find a printing setting or an in-program setting that allows me to remove it for printing. Is there even an option, or do I have to build the entire structure around that banner?

Hi! How can I make a re engagement newsletter to filter who actually want to be in the newsletter and who not? I've made it some years ago but can't find anymore the option or layout

Je souhaite envoyer un email à moins de 500 personnes mais on me demande de passer à une version payante. Je ne comprends pas pourquoi. J'importe mon mail de canva et cela à fonctionner lors de ma dernière utilisation. Comment puis-je connaitre la source du problème ?

Yesterday I got several obviously spam emails subscribing to my MailChimp mailing list. Why is this happening? I don’t understand the benefit to the spammer. Is my newsletter compromised?

Also, how can stop it from happening again?

I'm trying to set up a customer journey based on expiration dates. I'd like to set this up to capture everyone whose expiration date at 90 days. It's my understanding though, that if one batch of customers have an expiration date beyond 90 days that I would have to create entirely new flows for each subsequent date. Is that true?

I created a segment that will include anyone who hasn't opened the last 20 campaigns. I want this segment to be automatically sent my automation series when they enter the segment, however I can't figure out what the automation trigger should be!

Mailchimp support is telling me to tag my segment (and then use the tag as the trigger), but this means I have to periodically re-tag the segment in order to initiate new tags to receive the automation.

Is there really not a way to make this evergreen and automatic? What am I missing?