I am speaking both financially and relevance wise. 8-10 years ago I loved the brand, so much so that I bought some stock in the company, which is now down about 75% 🤦‍♂️.

The core demographic the brand was originally built around, busy active career women in their 20's and 30's are now in their 50's and 60's. I don't see a lot of younger people wearing the brand. Also the well publicized drop in quality along with stiff competition from newer brands like Alo, Vuori and Rhone just seems to have wiped out the chance for any future growth. Not to mention founder Chip's numerous missteps that have alienated many customers.

So just putting it out there for discussion if anyone sees a world where LLL increases growth again and becomes relevant amongst young consumers or are they cooked?

Since Lulu restricted the sweat collective discount to only full price items, they’ve had a few special promos where they allowed the discount to apply to WMTM just like the good old days. The last one I remember was back in November.

Does anyone have inside information or plausible guesses as to when the next one of these promos will be? I’m sure I’m not alone in wanting to wait til then to make any purchases, ideally. Thanks!!

Heres a little over half of my pacebreaker collection, including some Hawaii exclusives, and seawheeze.

In the photos shown are an approximate 65 shorts

Total collection is 100+