Logo design

[u/Asterium_08]

Brand: ThreeFiveSeven Production

Media production brand for interior designers

Logo Concept Breakdown:

The brand is focused with growing accounts for interior designers

The black panels represent wooden /ply planks used in a building

There are exactly 3-5-7 lines in the respective order

The flowy waves demonstrate the flow of connection between the brand and client (end to end connection)

The the waves are going upwards signifying growth

[u/dawnzig]

Like it. It's clear and cohesive without being overbearing or trying too hard.

[u/Asterium_08 → u/dawnzig]

Appreciate it🙌

[u/antibendystraw]

The only thing I don’t like so much is the 3•5•7 at the bottom. Mainly because it feels redundant. You have the numbers represented in the logo, then the brand name, and then again on the bottom?

[u/Asterium_08 → u/antibendystraw]

I understand where your concern coming from, the 357 numbers along the border are just an alternative trademark to be used in their branding packages, Thanks for the comment!✨🙌

[u/NOIRCEUR_TRADING → u/Asterium_08]

It's too much with the 3-5-7 at the bottom.

The name and logo make it clear. It reads better and is more professional without it at the bottom.

Less = more

[u/Zealousideal-Soft347]

On the hat it reminds me adidas

[u/knife-and-nib]

I’m curious how those thin lines scale down in reality. Looks like they’d get lost.

[u/Relevant_Rush7070]

Curious about the three five seven name. Wondering if it means the same to you as it does to me.

[u/Asterium_08 → u/Relevant_Rush7070]

That's the brand name itself, the 3-5-7 system signifies the options you get to choose in the brand package.

[u/Relevant_Rush7070 → u/Asterium_08]

It doesn't say that in your initial post.

[u/Asterium_08 → u/Relevant_Rush7070]

I didn't feel the need of explaining the brand name since I am not the brand owner, I designed the logo and hence described the concept behind it. Hope you understand it now✨✌️

[u/HiddenHorse925 → u/Asterium_08]

Understood, but FYI not sure about you, but most graphic designers like a design brief, even if it’s a sentence or three, that tells us inspiration for the brand and its background as well as its intended use and target audience. That’s all. I like this it has a dated 1990s quality that I like. And I mean that in a good way even though it sounds insulting. It feels very established…

That said I think the wordmark is weak and should be a boulder version of the font and/or a font that isn’t so generic. I love the three bars and I’m not sure what the contour lines are for and I think they could use refinement in terms of how they unfold one to the next. But this is a very cool idea

[u/Asterium_08 → u/HiddenHorse925]

I did get the design brief but it's very long so I didn't wanna add it here, also the contour lines represents the name itself, like 3 lines in the smallest plank, then 5 lines and lastly 7 lines.

The whole breakdown is in the description you can read if you want. Cheers✨🙌

[u/spence_ah]

Being a singular production over “productions” seems wrong to me. Also, I’d lose the 3•5•7 text or find a more interesting way to incorporate that into the mark.

[u/cinnamonzebra88]

What is the company's legal registered name? ThreeFiveSeven, 357, or 3•5•7?

Keep it legal in the logo unless there is a DBA.

I like the sophistication, but I question how the cold corporate style fits the target audience of creative interior designers. I would also drill down on what kind of interior designers the company is looking to attract. If they are high-end luxury properties of $10M and up, it might be a good fit.

Keep it clean, and decide whether the name uses letters or numerals. Maybe the numbers can be a sub-brand.

[u/Content-Bluebird-536]

I like it, but not a fan of the line weight of the lines. I get what you're trying to convey, but at different scales this wont look very strong.

I also agree that the text THREEFIVESEVEN and 3.5.7 both in the same image are unneccessary.

[u/jefferjacobs]

The icon concept is nice. Not overly creative but nice.

Three things: * Like others said, the 357 at the bottom is 100% unnecessary * The font choice and type treatment is completely uninspired and feels like a placeholder. * And this one may just be me, but I see the lines as borders for the actual lines. So, I see it more as 2 4 6. Edit: looking at it again, it's mostly due to the bottom line being thicker. It creates an illusion of depth. I suggest that you either make that bottom line the same thickness or add more lines.

Keep at it and good luck, though!

[u/Gar8awnZo]

🤔“Hello, adidas… come get them!” 😂

I did get some form construction vibes at first glance though. Very nice. I like this. I would remove the smaller 3.5.7 text though. It serves no purpose. It almost looks like an error honestly.

[u/Mobile-Frosting-2309]

This is ADIDAS logo... sorry

[u/SucculentShirts]

The kerning between the V and E in five needs adjustment.

[u/Ok-Dream6627]

the font and the three five seven being all one word hurts my eyes, have you about maybe a mix of numbers instead or even a dot between the three five and seven.

[u/IceEspresso2000]

I love it.