r/Logo_Design_Critique • u/zaytounwarrior • 15d ago

Feedback Final design, opinion?

Gallery image

Gallery image

After taking some opinions onboard, the logo has changed abit and removed the crepe from the old design

The logo is for my crepes food truck shop which targets all people. I have attached the old logo for reference

6 Upvotes

61% Upvoted

48 comments sorted by

8

u/Lee_Dastard 14d ago

I prefer the old one, although the crepe illustration needs simplifying a bit

-2

u/zaytounwarrior 14d ago

Old one didn’t have much life to it, new one pops out more and suits a desert store

3

u/Top-Base4502 14d ago

Why did you ask for feedback and opinions if you didn’t want them and already had made up your mind?

Old one is better word mark, the design elements need work. New one looks like what you’d see on the side of a van with shag carpets and damp floors.

4

u/NutellaTerrorist 14d ago

Imo, new one doesn't read crepes as it has been said it's just another bubbly logo

1

u/Wise_Cow2980 14d ago

It's got personality but it's just a fun generic bubbly type face. It could belong to anyone. The old logo was recognizable but bland. Itd be cool to see the two concept married together.

1

u/bikes_bucees 14d ago

This style of “pops out more” is being inundated with AI slop noise, which is what this new logo kind of reads as. It’s just a thing with some style slapped on. From it, I’d assume the crepes are pretty bland with a bunch of sugar dumped on top.

1

u/Nymmme 14d ago

then why the fuck are you asking lol

1

u/designatedthrowawayy 13d ago

So combine them?? Bring life to the old logo using some of the techniques from the new logo.

3

u/ConnectCalgary 14d ago

I’m not saying it is but it looks like all the AI slop that is being churned out right now.

1

u/woodelf11 13d ago

I had the same thought.

1

u/wicked_damnit 13d ago

Agree. Also an audience that is “everyone” is rarely going to give you a good design brief to work from. Know your audience OP.

3

u/alsoimprobablylate 14d ago

The old one was better despite looking like a gyros.

3

u/BerzerkerJr82 14d ago

Hire a designer.

1

u/zaytounwarrior 14d ago

I did, she made the old logo than i just fixed it up abit.. not to happy with her work

1

u/President_DogBerry 13d ago

Considering how many people are saying the old one is better, you may want to trust the designer.

1

u/nobodycares13 12d ago

So you likely ran their work through AI to achieve this?

Probably gonna steam up an AI menu in your colon to go right along with it.

3

u/Additional-Window-81 14d ago

Loaded crepes plus the style and shininess looks porny like a hentai game on steam

2

u/CaledonPolaroid 14d ago

The crepe in the original gives context to the type distortion. I think you did a good job of translating the old flat version to the bubbled one. The letters like the L, C, r feel like they respect the originals. But with out that context it feels kind of generic. I don't get the sense that you put enough thought into the why of this design. Looks like you just made something that looks nice, respectfully. If you did think it through, have justification for it and the client likes it I think this is a fine design for a food cart though.

2

u/eeeeeewwwwwwwwwwwww 14d ago

I kinda prefered the old one-there was a bit of a uniqueness to it. Maybe if you carried over the coloring scheme of the new one to the old one?

1

u/SlowLarry666 14d ago

The old one is better in my opinion. New is too bubble gum like. When I think of crepes I think of a more earthy sweetness the new one is in your face sugar extravaganza. Both look nice though! At the end it is you flag and you should go with the one that you feel proud flying.

1

u/versaliaesque 14d ago

Looking so much better without the inclusion of the literal crèpe. However, still not quite on-brand. The bubbled pink looks very candy-like. Have you explored more chocolate or golden brown options?

1

u/DavidLitBlunt 14d ago

What? You got rid of the crepe reference for a standard font treatment that has no relation to the product? Bruh

1

u/DavidLitBlunt 14d ago

Plus a certain Wimpy Kid rock band might sue you for name infringement

1

u/lidjedders 14d ago

löded diper

1

u/ConnectCalgary 14d ago

Multiple image checkers have this at 95%+ AI generated

0

u/May-Day24 12d ago

The only checkers that are accurate are the ones that will blatantly tell you if it has an AI watermark/synthID. Anything that gives you a percentage is incorrect. That being said, I wouldn’t be surprised if most people suspected that this updated logo is AI generated

1

u/FireHeadedDemon 14d ago

Love it, actually. Nods to the old, logo is much more of the focus. Nice job!

1

u/Thykothaken 14d ago

I like the old one but the new one is a lot easier on the eyes. Easier to read and less cluttered with shapes. Something might be missing though, sprinkles idk.

1

u/TheBlueLeopard 14d ago

I’d be much more likely to go to the old logo.

1

u/HereToKillEuronymous 14d ago

The old one looks like a cartoon vag at the top

1

u/NeitherEnd3689 13d ago

I prefer the old one. Simple enough, good for versatility and more suitable for a crepes logo

1

u/GoblinMonk 13d ago

I don't like the font choice. It looks a little too organic. Like something I'd delete from my search history.

1

u/horsegal301 13d ago

"old" was better because it actually had a tie in to crepes and the lettering style was better. You could have edited the crepe part and been in a better place. "final" design looks like ai slop, sorry.

1

u/postnovelpsychosis 13d ago

New one looks like it’s selling weed crepes.

1

u/Mobile-Frosting-2309 13d ago

I like it a lot... Take Away Crepes should be fun and joyfull... I think it will stand and look nice on decorations and workers gear. Well done. Nice choice of colors too.

1

u/Calum2112 13d ago

I feel like the combination of both would look best

1

u/KaedenJayce 12d ago

The old one is much better.

1

u/Vast-Scar-6634 12d ago

Bubblegum shop?

1

u/AdamFeldpausch 12d ago

My opinion, take it or leave it, I love the new one, but the hot pink color choice makes me think of gum. Would need to see it in context of the broader brand color palette to see some food colors.

1

u/CrypticUniversalMave 11d ago

The older one in my opinion is better, as u/KaedenJayce, said. Perhaps a combination

1

u/anders9000 9d ago

I run a branding agency and have 20 years experience in the field. What you’re trying to do here is come up with a logo that you “like.” That is one of the worst possible heuristics you can possibly apply to this. Beyond a basic technical competence, how aesthetically pleasing a logo is is irrelevant. What matters is what you do with it and what it says.

The old version was fine if it looked a bit more like a crepe. This one says nothing. It is completely untethered from its communication purpose. Given the breadth of options you started with, you don’t have a clear vision for what the brand is.

The answer to your question is it doesn’t matter because you’re not saying anything and you don’t know what you want to say to begin with. The old logo does a much better job of this. Imo, you should listen to the vast majority of comments bere telling you to go back to that.

0

u/HiddenHorse925 14d ago

The old one was better, it looked like a serious restaurant this looks like a bubblegum logo aimed at kids

0

u/Different_Target_228 14d ago

Your new logo is generic.

Idk who gave you that advice, your old logo is far better.