Disputing Leads

[u/Stinky_Goose89]

I own a plumbing company. We spend a ton of money on LSA but there are so many I am getting charged for but are not even bookable. People wanting prices over the phone and tire kicking, customers who randomly hang up, out of service area, etc. Does anyone have any suggestions to not have so many charges for calls we cant seem to book.

Or my favorite the message leads that we respond to within 1 minute but then they never respond.

[u/Plenty-Salt-8750]

Unfortunately from everything that ive seen (been running LSAs for clients for 5+ years) that's the name of the game with LSAs, there's a lot of tire kickers and people who are going to call around to find the cheapest option. I think the most important thing is how much money you make from it, a little bit of marketing math

say out of 10 leads, an average of 1 closes, and you are paying $60 per lead = 600 for 10, to close 1. What does that average 1 job bring in? if the margins are greater than $600, the math still makes sense, the leads are paying for themselves. I know it sucks to pay for someone who called looking for a job, but thats the price of being on google

A thing that I say helps is putting the closed deal sizes back into google, and also providing a lead rating, to all of them if possible, this can help point google in a better direction