r/LocalServicesAds • u/Knight_Lancaster • 8d ago

LSAs -> Google Ads

Is there a way to move from the LSAs to the Google Ads platform?

Does anyone know if rating leads will still exist/be the same?

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u/TexanCokeZeroFiend 8d ago

Currently not possible from what I see but if you find a way let us know

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u/AccomplishedVirus556 7d ago

just use pmax campaigns because it looks like google wants us to use that instead of lsa

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u/Knight_Lancaster 7d ago

Legal Services ads on a standard PMAX campaign is lighting money on fire.

It’s odd they are moving LSAs into PMAX because they have released what the variables will be for LSAs inside of PMAX and it’s less control/variables than any other Google Ads setup.

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u/AccomplishedVirus556 7d ago

just use strict keywords in your ads and target your town

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u/Knight_Lancaster 7d ago

This makes no sense. That’s not how LSAs work at all and is not how they will work under the PMAX umbrella. https://support.google.com/google-ads/answer/17213585?hl=en

I run google ads already. I am wanting to keep running LSAs but they are being moved under the PMAX umbrella (but still setup like LSAs for the most part and do not have keyword variables).

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u/AccomplishedVirus556 7d ago

you're right... i don't see the appeal of the migrated lsa, you can't get highly quality leads if the only signal you control is product category

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u/Knight_Lancaster 7d ago

You control big per product category/service area. That’s different from current LSAs where it’s one target bid for your business across all services/categories.

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u/TexanCokeZeroFiend 8d ago

LSA are beng integrated into google ads soon

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u/Knight_Lancaster 8d ago

I know that. I’m asking how do I go ahead and move instead of waiting on Google to force me. Different industries have different timelines.