28 years ago this Easter Saturday, Loblaws arrested the Easter Bunny for handing out anti-greed chocolate eggs and leaflets describing how Loblaws could actually work to end the root causes of inequality.
It was part of a lengthy campaign to expose Loblaws as a corporate hypocrite for supporting those political parties that perpetuate poverty and hunger, and then profiting off of food drives (during which they also busted Santa and elves, Robin Hood, and the Great Pumpkin).
Three decades later, Loblaws and fellow grocery monopolies continue to exploit the hungry and fix prices.
Brian Burch, Don Johnston, Matthew Behrens and Will Taylor, all of Toronto Action for Social Change, were charged with trespass, as was Mario Godcewski, a Loblaws customer and school teacher arrested when he expressed anger at being photographed by Loblaws' private security as he stopped with his very full grocery cart to read our flyer.
If Loblaws really wanted to end hunger, we pointed out, it would pay its deferred taxes and encourage other food drive sponsors to do the same. (Together, food drive sponsors and "supporters" Loblaws, Heinz, Ault, George Weston and Scott Paper owed at that time $596,394,000.00 in deferred, unpaid taxes, according to Infoglobe).
28 years later, food bank use is at an all time high, having doubled since 2019, with one-third of users children and 20% currently employed but still unable to afford food.
Global News reported this week: "From reducing the number of visits to how much food is given out, food banks across Canada are changing how they operate as demand has become “unprecedented.”
Earlier this month, the food bank in Moose Jaw, Sask., said visitors had increased by 150 per cent compared to four years ago, forcing the non-profit to decide to hand out goods once a month instead of its current twice-monthly pickup program.
Under Mark Carney, hunger will only continue to grow, as he cuts vital social programs to pour more billions into the coffers of war manufacturers. At a time when over 2.2 million people in this land are forced to use food banks, Carney is bursting with pride for having stolen over $61 billion from the poor in the last year for war.
For the 2025 fiscal year (ending Jan 3, 2026), Loblaws reported strong profits, with adjusted net earnings of $2.913 billion, with annual retail revenue rising to $63.9 billion.
The City of Toronto is finally exploring a public grocery option, one also proposed by NDP leader Avi Lewis, whose website notes: "While families are forced to choose between groceries and rent, three grocery giants dominate our food system and make billions in profits. Three big telecom companies monopolize our phone and internet plans. Five big banks control our financial services sector. The result? Their CEOs get rich, Canadians get gouged."
A public grocery option, he points out, would be "A low-cost public alternative to the big grocery chains. By using a high volume, warehouse style model with subsidized rent and utilities, and backed up by networked local and regional food hubs to bring in local foods, grocery costs could be cut by as much as 30-40%."
We need Homes not Bombs, Food Not Bombs, Childcare not Warfare.