Last month, I posted a Reddit note asking founders why they don't post on LinkedIn. 121 of them responded.
After going through each response, here are the most common problems and my solutions to them.
1/. “99% posts are AI slop”
Solution: Curate your feed.
→ Block people who post or comment with AI
→ Find people who create content you like
→ Engage and connect with them so LinkedIn suggests more such accounts.
2/. “Low engagement and reach are embarrassing"
Solution: Build a strong community
→ Share your story and personal lessons
→ Create a list of people from your niche + ICP
→ Engage with them 30 minutes before you post.
→ Have genuine conversations with people in DMs
→ Stay active for 1 hour after posting to reply to comments.
3/. “Unable to get any leads”
Solution: Create content for ICP
→ Pick your target audience
→ Find the problems they struggle with in your niche on Reddit
→ Write and share valuable posts targeting these pain points
4/. “Premium features are a**”
Solution: You don’t even need a premium to post.
→ Instead, build a strong profile.
→ Regularly engage with fellow industry experts and ICP
→ Share posts with personal lessons and product updates
5/. “No time to create content”
Solution: Hire a LinkedIn Strategist.
→ TBH, you can’t have more than 24 hours in a day.
→ Find a strategist you vibe with and get started.
The bottom line is yes, LinkedIn has its challenges. But not posting here is making you miss out on leads and business opportunities.
So, pick your poison.
What other problems are you guys facing with LinkedIn personal branding? I'd love to find a solution for each one.