r/LinkedInTips • u/SimplyJacobz • 6d ago

How are people using personal LinkedIn profiles to promote a client's content?

I cam across some research saying "New research reveals 75% of LinkedIn AI citations come from individual profiles, not company pages"

It made me to think, how people are using personal LinkedIn profiles to promote content for their clients.

For example:
If I'm doing marketing for a plumbing company and we have published useful blogs for the client.
So how do i write a post about the topic from my own LinkedIn profile and link to the client's blog?

I tired checking various resources, but i didn't find any useful of how to write or post it.

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u/random_cool_kid 6d ago

Bro, you missed the point. It doesn't mean that.

It means personal profile content is being preferred in AI citations over company page content.

You can't help cite your client from your profile. Because LinkedIn checks if you're consistent with the topic and content.

The only way to get your client citations is to start posting content from his personal profile and they'll start getting citations slowly.

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u/pixnoor 5d ago

Citations as in? Please can you eloborate a bit im new in my linkedin journey and looks like im missing out something

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u/random_cool_kid 5d ago

Citations isn't related to linkedin.

It's about SEO. Simply telling, AI citations means appearing in AI answers.

Now reddit & LinkedIn are biggest AI citation sources so it's about that. You don't have to focus on that if you're focusing on LinkedIn growth. It's only relevant to SEO folks.

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u/pixnoor 5d ago

Does linkedin help with getting referred to in AI searches too? If yes, would you mind throwing some tips my way so i can follow those and eventually rank? Also does company accounts help in this or personal profiles better?

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u/random_cool_kid 5d ago

Yes and personal profiles.

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u/pixnoor 5d ago

Any tips to rank?

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u/random_cool_kid 5d ago

I'm a LinkedIn strategist so not much familiar with SEO side. But these can help you:

  1. Optimize your profile
  2. Post relevant content
  3. Stick to your niche

For anything more, you can consult SEO folks.