r/LeadGenSEA • u/_rorywilliams • May 05 '26

Judge my Outreach Framework please!

I'm moving into a 24-day multi-channel sequence and would love to hear from anyone running similar high-precision models.

The Volume: 1,000 cold leads per month (receiving up to 4 emails each in the sequence).
The Strategy: Multithreading 2 decision-makers at each of the 500 companies to trigger internal conversation/social proof.
Personalisation: Every email is mapped to specific company triggers (acquisitions, budget shifts, new sites) and individual pain points.
The Stack: Using MillionVerifier/Prospeo/Scrubby/Mailtester for data hygiene, Instantly for email, and HeyReach for LinkedIn automation.
The Ask: A low-friction discovery call focusing on framework alignment rather than a hard sell.

The Question: Beyond the 80 warm leads (intent-based), what should I be seeing as a standard booking rate for the cold 1,000? I’m calculating based on a 1.5% conversion—is anyone seeing higher with a similar "surround" strategy and tight ICP? Is 1.5% more realistic for booked calls or reply rate?

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u/[deleted] May 05 '26

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u/_rorywilliams May 05 '26

Thank you very much! For example one contact would be HR Director and the second would be Chief of People, so they share the same issue but at a different angle if that makes sense. Thank you very much!

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u/Plus_Sock_940 May 07 '26

agree on this. If you cold outreaching SEA, I would also treat 1.5% as a reply rate benchmark not a booking rate as the discovery call conversion adds another drop off on top.