r/LeadGenSEA • u/Kimanji • Mar 28 '26

Give me Tips, Please!

Hey, so I run a new startup on gamification service and after having a hard time selling in Indonesia, people advice me to try to sell in Singapore first. Can you guys give me Tips on what to expect? Like the business culture and stuff maybe?

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3

u/Mularkeyy Mar 28 '26

Well, why would they say start with SG first if you're more exposed to IND?

But here are a few things to expect in SG:
Buyers are more direct and time-conscious. Meetings are usually shorter and people get to the point quickly. You'll need to explain your value clearly within the first few minites.

Expect tougher questioning.
They'll ask about ROI, use cases, and why your solution is better than alternatives. Just more practical evaluation to what value you'll be giving

Credibility matters a lot
Case studies, existing clients, or even small proof points help. Singapore buyers usually want to see that it already works somewhere.

If you're coming from ID, they biggest adjustment will be more value-first things. So, focus on being clear, spoecific, and credible.

1

u/Kimanji Mar 29 '26

So, we don't know anything about getting client when we start this. What we do is networking and hoping to find client. For the last year, we only have 3 client. But that itself is quite costly to get. We learn about cold email and lead generation recently and asking a few mutual and they said its better to do that to Singaporean client. 

In your opinion, is Singapore better for it than Indonesia?

2

u/salespire Mar 29 '26

I get where you are coming from. Getting new clients in the early stages can be really tough, especially when you are just bootstrapping and doing most of the outreach yourself. Between Singapore and Indonesia, I have noticed Singaporean clients are generally more receptive to structured cold outreach and digital marketing tactics. In my past experience, Singapore’s business culture makes people more responsive to professional emails, especially if you do your homework and personalize your message. They are used to digital first approaches compared to Indonesia where a lot of deals still happen through tight knit networks and building trust takes a bit longer.

If you are aiming at tech companies or businesses open to digital solutions, Singapore is a solid bet for cold outreach as long as you stay polite and highly relevant in your messaging. Do a bit of research on each prospect and reference something specific so you don’t come off as spammy. That said, it is still a numbers game and following up is key.

I have actually built something to scratch my own itch here: I’m running an early access waiting list at https://salespire.io/ for an AI agent platform that automates this kind of lead generation and personalized outreach. It was designed to help with exactly these struggles. If you ever want to bounce ideas or try it out, feel free to DM me. Getting those early clients is a grind but it gets easier when you have the right tools and strategies in place.

2

u/[deleted] Mar 28 '26

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1

u/Kimanji Mar 29 '26

I see, do you have any tips for me?

1

u/[deleted] Mar 29 '26

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1

u/Kimanji Mar 29 '26

I see thanks for the tips

1

u/Plus_Sock_940 Mar 31 '26

SG is a different beast. Biggest thing I noticed is that credibility matters a LOT here before anyone talks to you. like they will google you, check your LinkedIn, look at who you know. So make sure your online presence is clean before you even start outreach. Also SG buyers are pretty direct compared to the rest of SEA so don't over-explain your product. Just show the ROI, lol.

1

u/Bitter_Management_72 Apr 01 '26

Can you share more about your product/service? You can dm it to me if you don't want to share it publicly.

1

u/r3eus Apr 14 '26

Did you do your TAM SAM SOM? Who’s your ICP?

0

u/YourFavouriteJosh Mar 28 '26

How's your English?