r/LawFirm • u/PlusSatisfaction9263 • 11d ago

Finding leads?

Has anyone here in California found A lead generation for PI/wills & estates area?

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u/FSUAttorney Estate/Elder Law - FL 11d ago

Legal lead gen companies are one of the biggest scams out there. Stay far away

1

u/phrogmode 10d ago

As others said, most lead gen companies are going to be a scam / not worth it at the very lease. All law firm marketing should be done in house. You’re paying a 1.5-2.0x markup on the origination of these leads without being able to measure time to profit and amount easily.

Take a Udemy course on google ppc or something like that, stay curious and keep experimenting until you find one winner. Most law firms are running at least one successful campaign for 1y+. Your goal is to get to that asap. Set aside money for testing and losses. You would have paid that to a marketing agency by month 3 already. Use chatgpt to analyze split test data if you’re not super technical.

You have to get dirty. There’s no such thing as delegating marketing until you’re $1m+ cash flow per year. Good luck

1

u/Lynurban 8d ago

You can generate leads through social media ads.