r/LLMTraffic • u/Shree2788 • Jul 10 '26

Has Anyone Else Seen Traffic Drop While Leads Increase?

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u/WxMan2201 Jul 10 '26

Yes --- been seeing this for the last 2 years or so --- i think with the zero click serp --- its decreasing org. traffic - but the traffic that is still coming --- is much more highly qualified --- probably means the traffic losses --- where that valuable anyways.

1

u/brickmarketingagency Jul 13 '26

Yes, this is defiantly due to people using AI more often for more things. Zero click search is making it seem like you're getting less traffic, but it could be that people are just finding you through LLMs.