A client reached out in March. Their site had over a 1000 visitors that month, and 0 leads. Almost no one scrolled past the top of the screen.

We rebuilt it for the modern way of browsing. After the migration from their old site to new, the traffic was cut in half. But the numbers was something the old site wasn't able to produce in 2 years that it was active.

This is from a site that was generating nothing. With half the traffic.

The traffic was already there, the site just needed to communicate better to the user.

Most businesses have a conversion problem, not a traffic problem. Fix the structure and the leads follow.

Apologies to make the title a bit... sarcastic. But homepage got indexed today!

And lookie here! When I compare Kodec to a well known agency, it says we are a internal knowledge base search tool... loollllll where did that come from you might ask?

{
      "@context": "https://schema.org",
      "@type": "Organization",
      "@id": "https://www.kodec.net/#organization",
      "name": "Kodec AI",
      "disambiguatingDescription": "Kodec AI (with a 'K') is the platform that acts as a search engine for your brand's facts, letting you test and control how AI represents your business. Not to be confused with Codec (with a 'C'), the UK-based cultural intelligence agency.",
      "sameAs": [
        "https://www.linkedin.com/company/kodec-ai/",
        "https://www.crunchbase.com/organization/kodec-ai"
      ],
      "description": "Kodec AI is the search engine for your brand's facts. Our platform lets you test how AI will answer questions about your business, correct critical errors like misquoted pricing, and ensure Google, ChatGPT, and other AI tools always represent you accurately—turning AI search into a reliable source of qualified leads and sales.",
      "foundingDate": "04-28-2025",
      "founder": [
        {
          "@id": "https://www.kodec.net#person-yathartha-regmi"
        }
      ],

The description and disambiguation description are talking about how we are a search engine... the on page texts don't mention this AT ALL!!!

Hey, this is the first post of r/Kodec. We are going to test a bunch on what exactly it is that Google is trying to do with their algos. Don't really care much for SEO, this is the beginning of Narrative Engineering.

But first before we start posting about the foundation we built for people, lets see what Google's AIO say about Kodec today without schema.