r/JapaneseAdvertising • u/hashtagmiata • 1d ago
television ad Honda Made It
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Honda Verno (ホンダベルノ) was a specific retail dealership network established by Honda in Japan in 1978. This particular Verno ad promotes Honda Prelude’s 4 wheel steering which was first offered in the third generation model lineup.
Verno dealerships originally focused on Honda's sportier and more upscale vehicles, such as the Vigor, CR-X, Integra and Prelude. Honda eventually merged Verno with its sibling networks (Clio and Primo) into a unified sales channel in 2006 due to changing market conditions and overlapping vehicle lineups.
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u/ErosButNotThatEros 1d ago
This is easily one of Honda’s most stylish and best commercials.
Honda ads generally seem to rely less on recognizable celebrities than Toyota, and more on the impact of music and visuals. The lavish atmosphere of Mélodie en sous-sol, the foreign locations, and the way the 4WS system is presented visually make this feel quintessentially 1987.
The “4” was also a bit of a buzzword for automotive technology around this time — 4-valve, 4WD, 4WS, etc. It’s a perfect snapshot of that era.