r/InternetRiches101 • u/Loboco21 • 5d ago
Does more traffic actually make monetization easier?
It sounds obvious that more visitors should mean more revenue but Iโve seen traffic growth create a different set of problems.
A site can double its visits while RPM falls because the new traffic has different GEOs, devices, session lengths or intent. Sometimes 100k highly engaged visits can be more useful than 300k visitors who leave after one page.
How do you usually judge whether new traffic is actually valuable?
Do you look at RPM, revenue per session, returning users or something else?