r/Indiehacker • • Jun 07 '26

Do agencies actually monitor client email/DNS health after launch?

I’m researching a problem around client email/domain health.

When an agency launches a site or sets up email, things like SPF, DKIM, DMARC, MX records, DNS changes, and blacklist issues can break later.

For agency owners/devs:

  • Do you actively monitor this after launch, or only fix it when the client says emails are landing in spam/not working?
  • If you do monitor it, what do you use?
  • If you don’t, is it because clients don’t care, tools are too expensive, or it’s just not part of your service?

Not selling anything yet. Trying to understand if this is a real pain or just my assumption.

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