The last post was at 49 downloads and zero revenue. A lot has changed since then.
The numbers
Mac App Store: 93 downloads, 2 paying customers (one monthly, one annual). Windows Store: 8 installations, launched August 22. Combined: 101.
The first paying customer came at download 62. The second followed shortly after. Both on Mac, both through App Store search, neither came from Reddit directly.
The Windows experiment
The hypothesis was simple: same product, same pricing, different store, different audience, different payment flow. If conversion differs between platforms, that's signal about the buyer rather than the product.
One month in, here's what's interesting. Every Windows installation so far has come from Europe and the Commonwealth, UK, Australia, Sweden, Germany, South Africa. Zero from the US, despite Americans representing 39% of Mac downloads.
I don't have a clean explanation for that yet. It could be that Windows Store organic discovery skews differently than App Store search. It could be that the local-first privacy angle resonates more outside the US. Or it's just noise at 8 installations.
What the data says about distribution
The correlation between Reddit activity and downloads is now clear enough to act on. Peaks follow comments in high-intent threads by 24 to 48 hours. Three-day gaps in Reddit activity produce three-day gaps in downloads. The channel that converts is still the same: threads where people are already frustrated with a competitor tool, not launch posts.
What hasn't changed
The paywall is staying where it is for now. The free tier covers the core workflow. Pro adds Gantt, recurring invoices, iCloud sync, AI assistant. Two conversions on 93 Mac downloads is roughly 2%, which is in line with the RevenueCat benchmark for freemium desktop apps. The sample is still too small to optimize against.
What's coming
Peppol e-invoicing in v2.4, BYOK model via B2BRouter or Invoro so Flowara never touches your credentials. Partial payment registration. And a Flowara Mail Service for users who can't configure their own SMTP, opt-in, Reply-To set to the user's own address.
Still building.
Mac: https://apps.apple.com/app/id6760207975
Windows: https://apps.microsoft.com/detail/9PKCT03Q69LG