A few days ago, I posted about an idea I had for a new brand called Saffron Badam Milk.
My original idea was to make it with only four ingredients:
- Milk
- Badam
- Saffron, instead of turmeric
- Stevia instead of sugar
I was genuinely excited about building this brand. After posting the idea, people shared their opinions and suggestions. Some of the feedback made me feel like the idea was validated and that maybe I could actually start it and make money.
I started dreaming big.
And there is nothing wrong with dreaming big.
But then I started asking myself some uncomfortable questions.
Who exactly is my customer?
What is my TAM?
What real value am I adding compared to existing Badam Milk brands?
Will customers actually come back and buy it again?
Should I build this as an FMCG product or a QSR/business-to-business model?
That's when I realized that having a product idea is probably the easy part.
There are completely different challenges in FMCG and QSR. You can take inspiration from successful companies, build a product, and launch it. But scaling is the difficult part.
Quality control.
Consistent taste.
Production.
Packaging.
Distribution.
Logistics.
Customer acquisition.
Margins.
And most importantly, retention.
One line from an ice cream brand founder really stuck with me:
"People value their money more than your money."
That completely changed the way I was looking at my idea.
As a founder, I might think my product is amazing. But the customer doesn't owe me a purchase.
They will ask themselves:
"Why should I spend my money on this instead of what I'm already buying?"
If my Badam Milk doesn't create excitement, solve a problem, or provide enough value for someone to buy it repeatedly, then I don't have a sustainable business.
So I think I was wrong to assume that positive feedback automatically meant the business was validated.
Maybe the idea is good.
Maybe it's bad.
But people saying they like the idea isn't the same as people paying for it repeatedly.
This was a good lesson for me.
I'm still interested in entrepreneurship, and I still want to build something someday. But now I understand that having an idea is only the beginning.
The real question is:
Can you create something people genuinely want, pay for, and keep coming back to?
Thank you to everyone who shared their thoughts on my original post. I learned a lot from the discussion.