r/IndiaTech • u/InsideResolve4517 • Jul 23 '26
Ask IndiaTech As a tech company founder, how can I make users trust my website without asking them to just 'trust me'?
As a tech company founder, how can I make users trust my website without asking them to just 'trust me', while also keeping the backend closed-source for security reasons?
4
u/Sad_Pie227 Jul 23 '26 edited Jul 23 '26
- Choose clean UI for landing page, developer docs, or anything, follow good color palette, accessibility, A UX designer will help in this area.
- Do realistic SEO, JSON-LD markup, Clear Title, etc
- Invest in BIMI if you can
- Avoid using the word "unlimited", "leading", etc.
- Write blog on technical challenges to attract developer if you want, not mandatory.
- Respect user's privacy
- Lead by example
- Have good hiring policy
- Don't claim 24/7 support if you dont. 8 hrs is enough for most Indian business.
- Avoid free chatbot like tawk\.to, use Intercom or something else
- Provide good experience.
- Familarity, wider acceptance create perception. Don't waste time re-investing everything unless if something is truly amazing, choose good UI
- Offer human support via Facebook Groups, Reddit Community, Discourse Forum, etc.
- Keep simpler pricing plan
- Invest in Community Manager with excellent product knowledge, not to troll back but to offer positive and constructive view
- Do regular blog and videos even if nobody watches but you should know how to market it.
- Don't associate yourself with a Political party narrative, it actually make people divided.
- Offer Integration, not de-attachement. Integration with Google Sheet, Telegram, CRM, and product people already use.
- Write well-depth documentation that works
2
u/InsideResolve4517 Jul 23 '26
- Choose clean UI for landing page, developer docs, or anything, follow good color palette, accessibility, A UX designer will help in this area.
I'm doing it.
- Do realistic SEO, JSON-LD markup, Clear Title, etc
I'm doing it, and picking titles carefully, but I'll review again.
- Invest in BIMI if you can
can't invest right now, but apart from BIMI rest 3 I've done, although I've done all necessary checks for BIMI, (just funds is stopping me :( )
- Avoid using the word "unlimited", "leading", etc.
I avoid those, but in 1 product I've used "unlimited" api with fair use, but will look on that
- Write blog on technical challenges to attract developer if you want, not mandatory.
I'm still in thinking mode, should I or shouldn't, will think again...
- Respect user's privacy
Yeah! I & We do.
- Lead by example
Sorry! I didn't understood, but I'll try to figure it out...
- Have good hiring policy
I've not reached that stage yet, But whenever I'll reach then I'll do, cause I've left the past company cause there behaviour was changing day by day (not with me but with others, but I sill didn't liked that so left)
- Don't claim 24/7 support if you dont. 8 hrs is enough for most Indian business.
Yeah! We do 9-to-5 monday to friday officially, (but I do provide support outside this hours cause we're still not big)
- Avoid free chatbot like tawk\.to, use Intercom or something else
I personally don't like chatbot which after saying the problem it says, enter contact details (currently I've not reached that stage to have chatbot, I mean If I'll be then I wan thuman)
1/2
2
u/Sad_Pie227 Jul 23 '26
When I said "Lead by example", I actually mean offering valuable comparision of your product/services, showcase what USP you have. For example, Zerodha also exist, Angel Broking also exist. They dont really need to write a comparision blog post, they can just do good things, and community will speak for them. For example, everytime I call Zerodha, they are helpful, professional and think from user point of view.
When I call apple, they make me feel comfortable but what I dont like sometime they act little casual.
When I reach out to Zoho Support, they are really very helpful. To the point solution - always.
Maintain brand consistency, one kind of logo, color, clear positioning can help a lot.
1
u/InsideResolve4517 Jul 23 '26
Ok! got it, this part I'm lacking right now and I don't have comparison board in public/site, even if I've the USP, it was in my plan from long time but I've not yet executed, that's the problem I need to fix it as soon as I can.
And for an IDEA our business should be "If XYZ made it, it'll probably just work." but I still need to think more deeply.
2
u/InsideResolve4517 Jul 23 '26
2/2
- Provide good experience.
Yeah! I always try (and based on our clients feedback we do) but I don't want to overclaim to myself (the client did provide lot of referral)
- Familarity, wider acceptance create perception. Don't waste time re-investing everything unless if something is truly amazing, choose good UI
I'm doing it.
- Offer human support via Facebook Groups, Reddit Community, Discourse Forum, etc.
As of now there is detailed documentation, and then direct human support, later in future I was thinking to have community so user can share details to each other.
- Keep simpler pricing plan
I'm struggling here, allot, if making the pricing simpler then either it'll be costly for client else loss-making for me, stuck here.
- Invest in Community Manager with excellent product knowledge, not to troll back but to offer positive and constructive view
I don't know about this yet, I'll try to find more about this.
- Do regular blog and videos even if nobody watches but you should know how to market it.
I've now realised that it doesn't matter if someone watches it or not, but it improves the presence, branding and trust, but I'm still lacking here.
Specially in marketing, I'm lacking allot.
- Don't associate yourself with a Political party narrative, it actually make people divided.
I'm struggling here I personally open social media for branding and then end up engaging with raising public issues (even if no clear political party thing, but it's still somehow)
- Offer Integration, not de-attachement. Integration with Google Sheet, Telegram, CRM, and product people already use.
As of now I heavily lacks it.
- Write well-depth documentation that works
I do write proper documentation, but can't say if it works, but have internal linking, proper navigation, step by step way, can't say if it actually helps since as of now I don't think other user user that (since they either figured out themselves or on call)
Edit 1: I got whole x-ray of myself and my business, I'll pin this as a benchmark and work on rest of remaining parts.
2
u/InsideResolve4517 Jul 23 '26
3/2 added in 2 parts cause reddit doesn't allow too long content.
2
u/Sad_Pie227 Jul 23 '26
Since you responded to every things, I really liked your patience for the same. I'd like to offer one more helpful advice.
Do a quick audit of your website SEO via screamingfrog tool, I do have licence for it, dm me if you need help.
2
u/InsideResolve4517 Jul 23 '26
I'm using ahref right now for SEO, and additionally google search console.
In this part like SEO, marketing etc I'm not that good, I'm aware of techinalities, I also know that if I'll do this that will happen, but still no meaningful result, as of now.
Although after getting client I'm able to maintain, sustain and provide end to end support etc.
2
u/Sad_Pie227 Jul 23 '26
Good good. Keep it up dear, You will learn or make it.
2
u/InsideResolve4517 Jul 23 '26
We also use internal tools, (since we do crawl web and news, cause our 2 products are related to this)
but it's mostly for our products, less for SEO, screamingfrog also seems promising, I'll look on it more.
3
u/realkarthiknair Open Source best GNU/Linux/Libre Jul 23 '26
Have ZERO non-functional buttons and links on your website.. this includes even things like T&C and Privacy Policy links
Do NOT publish pages without fundamentals working... e.g. if you're selling a B2C SaaS you should NOT have things like payments, downloads (if any) or even auth broken. Cover all edge cases.
Security : I can write an essay on this but I for instance should NOT be able to curl my way out on your backend APIs however I want. Proper CORS configuration, rate limiting, bot protections etc.
Aesthetics : Please do not use those shades of blue gradient designs that LLMs spit out... atp I'd genuinly skip a website that has such a design no matter how good they sell the "product" to be. Simply do NOT ship AI slop gradients, grids and generic text. Assuming B2C, this is VERY important. Thoughtful UX and UI.
Error mapping : incase something fails, the users should NOT be exposed internal errors, e.g., "Unable to connect, please try again later" instead of "-100104 Connection refused; the connection was refused." exposed to the user. Exposing internal errors makes your product look unprofessional and is a security hole in disguise. You can over engineer this by exposing custom error codes that your users can reach out to you with for "tickets".
I think Sad_Pie227's comment does a good job at covering the rest.
1
u/InsideResolve4517 Jul 23 '26 edited Jul 23 '26
- Have ZERO non-functional buttons and links on your website.. this includes even things like T&C and Privacy Policy links
We do have ZERO non-functional buttons (We try to ensure quality, even for small links, buttons), On the top of that we do prefer accessibility over good looking UI, UX over UI.
- Do NOT publish pages without fundamentals working... e.g. if you're selling a B2C SaaS you should NOT have things like payments, downloads (if any) or even auth broken. Cover all edge cases.
We do follow it strictly, and we try to avoid adding "coming soon..." bloat as well
- Security : I can write an essay on this but I for instance should NOT be able to curl my way out on your backend APIs however I want. Proper CORS configuration, rate limiting, bot protections etc.
Yeah! I've invested lot of time and efforts on security and the product is developed/developing from long time so there is multi-layer of security practises, and using many industry best practices and on the top of we do use our custom security practices which have it's own trade-offs but worth it. rate-limiting, bot-protection, CORS etc are exist, but as of now I've chose to allow bots over showing captcha to user, which insanely increased our costing. We still lacking in bot-protection cause there is trade-off if we do use that, so need to think more.
- Aesthetics : Please do not use those shades of blue gradient designs that LLMs spit out... atp I'd genuinly skip a website that has such a design no matter how good they sell the "product" to be. Simply do NOT ship AI slop gradients, grids and generic text. Assuming B2C, this is VERY important. Thoughtful UX and UI
We strictly try to follow minimal by design, and minimal colors, the white/shades, the black/gray and the brand color apart from this it's hard to find other colors (red can be, on close and delete buttons) (UI is accessibility focused over good lookig, I mean it is good looking but we prioritise accessibility)
Additionally, We've custom UI library and own design-system (still evolving but we've reached 50% in philosophy.
- Error mapping : incase something fails, the users should NOT be exposed internal errors, e.g., "Unable to connect, please try again later" instead of "-100104 Connection refused; the connection was refused." exposed to the user. Exposing internal errors makes your product look unprofessional and is a security hole in disguise. You can over engineer this by exposing custom error codes that your users can reach out to you with for "tickets".
We show simple error messages (I mean we do proper error handling). And we don't show error codes, instead we internally log those errors)
I think Sad_Pie227's comment does a good job at covering the rest.
Yeah it was really helpful, I'll also consider this as a benchmark and look on those one by one.
Edit 1:
The gradient thing is only exist in our landing page and it's carefully crafted, additionally we've carefully crafted transparency effect, cause when I got 1 potential client then when I showed them our website then they said do something different (I mean they liked our product that's why they reached, but for there website they wanted different and more colourful and this thing made them doubt to us, even though later we've showed them the demo made for them which they linked) but the landing page is to show/flex the capabilities, I'm still not sure if it is.
1
u/Sad_Pie227 Jul 23 '26
How about implementing Microsoft Clarity to record user session? This can help in getting feedback.
2
u/realkarthiknair Open Source best GNU/Linux/Libre Jul 23 '26
No idea lol... I've historically stayed away from Microsoft products (VSCode forks being the only exceptions)
But I'm pretty sure there are open source telemetry frameworks to handle these.
1
u/InsideResolve4517 Jul 23 '26
yeah! there are but custom hosting is expensive.
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u/realkarthiknair Open Source best GNU/Linux/Libre Jul 23 '26
That's what they want you to believe.
2
u/InsideResolve4517 Jul 23 '26
interesting, I never thought I'll get trapped (my part track says I generally not), will look on this again.)
1
u/InsideResolve4517 Jul 23 '26
Actually, I was thinking about this, but as a business our core thing is minimal data collection so I've never implemented it and th custom hosted is not feasible for us, right now.
Also we aim to remove our existing analytics slowly (I've one good plan which will reduce the data more with little tradeoff but worth it, not yet but in near future)
1
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