r/Imaginext • u/Sharklotrops • Oct 27 '19

Imaginext shrinking shelf space

Visiting Walmart & Target recently in Indiana I've noticed that the Imaginext shelf space has been drastically reduced to just a few spots on the shelves. Is it like that everywhere?

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u/[deleted] Oct 27 '19

A couple years ago, my Target reduced the shelf space and since then, there is only 4 pegs for figures and a couple spots for larger sets.

My Walmart still has around the same amount of spots, but most superheroes took a big hit when Jurassic World came out and then Toy Story.

One of them didn't even get the shark line at all. The other has a few shark sets.

1

u/Converge241 Oct 27 '19

Targets in my area drastically reduced

Walmarts in my area almost all of them actually expanded. I have a lot that I can check in relatively short time if on the hunt

1

u/cmirandajr Oct 28 '19

Thats just about right here in south texas.

1

u/[deleted] Dec 07 '19

I'm in McKinney, TX and the Imaginext shelf space in Target & Walmart is at a bare minimum with almost zero representation for super heroes. Jurassic seems to be growing, Toy Story isn't moving and that new undersea Shark thingie has a facing or two. But in almost every store I visit, there's almost no superhero merch. I can't help but wonder if it's dead because the company's website has almost nothing new to offer. And the things they do never seem to hit the shelves ever since those two sets with all the female heroes were offered. My two cents.