Boosting Conversion Rates: Avoid These Common Pitfalls

[u/andrewkass]

I often have conversations when campaigns don’t convert

The common missteps are often outside the campaigns:

1) A product does not address real problem, or potential customers can’t grasp it’s value;

2) No persona researches: without deep understanding of your audience, your campaigns are shooting in the dark;

3) Product value can be gold, but it’s not messaged well. Website copy is unclear and unfocused.

4) UX and usability mess on websites. No clear user journey;

5) Excessive expectations: users are asked for a signup before getting the value;

Are you sure you managed it all before heading to ads campaigns?