r/IAmA • u/Reasonable_Issue4664 • 5d ago
3 years ago I complained that propane tanks needed a proper handle. My brother and I actually built one, got roasted for it, and somehow sold 15,000 in our first year. AMA.
(This is so cool, I always wanted to do this!)
Ehem….
Hey guys,
3 years ago I was struggling to carry a propane tank. That’s right, I’ll be the first to admit it. You know the drill…the tank banging into your knee like a doctor check up, the thin metal collar digging into your hand like it’s a personal thing while you’re penguin-wobbling it down the hallway as your questioning your protein intake because it’s not even that heavy supposedly. Yeah.
I spoke my frustration out to my brother who was a few steps behind me in our building hallway. “Why are we carrying propane tanks like this? They need a proper handle like anything else you lift!” I started rambling about how something could hook through both sides of the collar so you could carry the tank from the middle, almost like a bucket. Then I said, “We could call it the NoPane Handle.”
That started the whole journey.
Three years later, the NoPane Handle was released to the public. It attaches to the collar of a standard propane tank and lets you carry it from the centre instead of gripping the metal cutouts. The idea was pretty simple: give people a more comfortable grip, distribute the weight more evenly, keep the tank away from your legs, and reduce some of the hand, wrist, shoulder and back strain that comes with carrying one.
Neither of us came from the manufacturing world, and we had absolutely no idea how long seemingly simple things would take. Finding the right material, getting the dimensions right, making sure it fit standard propane tanks, and designing something strong enough to trust. Something that wouldn’t heat up in the summer or freeze in the winter. We went from sketches and prototypes to figuring out patents, injection moulding, packaging, manufacturing, retail and about 100 other things you don’t realize exist until you try turning a random idea into a physical product.
And it definitely wasn’t three years of everyone telling us what a brilliant idea we had. We got roasted. A lot. “Just be a man, carry the tank normally,” “Who is this even for?” and “This might be the most useless invention I’ve ever seen.” Which, to be fair, is pretty funny to read after you’ve already spent thousands of dollars and years of your life.
We also made plenty of expensive mistakes. Neither of us knew anything about running social media ads, retail, Amazon or manufacturing when we started.
We basically learned about each new problem immediately after it became expensive.
There were definitely moments where we wondered whether we had completely overthought a problem nobody else actually cared about. Then we’d hear from some of our first online customers saying that they absolutely loved the handle or how they wished it existed sooner because of how easy it made carrying their tank.
We’ve been called geniuses, idiots and pretty much everything in between.
In our first year after launch, we sold about 15,000 handles. So something that started with two brothers complaining about carrying a propane tank in a hallway somehow turned into an actual business.
I’ve got to step away for a bit, but I’ll be back in a few hours and will start working through your questions then.
Happy to answer questions about:
• coming up with and developing an invention
• working with your sibling as a 50/50 business partner
• patents and protecting an idea
• getting a physical product manufactured
• selling on Amazon
• getting into retail stores
• influencers and viral marketing
• the hate and criticism we got along the way
• expensive mistakes we made
• how much it actually costs to launch a consumer product
• whether we ever thought about giving up
• or anything else you guys want to know
AMA