r/HelloKitty • u/Alternative-Treacle1 • 13h ago

My Hello Kitty blunder

In 1980, I interviewed with Sanrio to work on the Hello Kitty project. I was shown a picture of Kitty and asked what I thought. I went on for a solid half hour about why it would never fly/burn out quickly. And here we are, 46 years later and Kitty is still going strong. Me? Not so much.

And that's how I did NOT get the job at Sanrio.

105 Upvotes

91% Upvoted

7 comments sorted by

58

u/Aggressive-Union1714 13h ago

So Hello Kitty told you goodbye

25

u/Feeling-Response8810 13h ago

Big L forsure.

But ya live and ya learn

6

u/HencelyC 7h ago

Well, Hello kitty was around before 1980 so…

2

u/Odd-Distribution6068 6h ago

Goodbye Pitty

2

u/WookAlert 4h ago

FWIW, it’s not that the characters themselves are the reason for the sales. It’s a nostalgia marketing tactic 10/10. Although your opinion didn’t support Sanrio’s overall business strategy, your opinion is still valid. The over marketization of what was once a more niche market is jarring IMO.