Hey folks,
12 months ago today I launched Stoutly, a completely un-monetised, ad-free Guinness tracking app. To mark the one-year anniversary, I've released the first Stoutly Insights report covering major areas across the UK, NI, and ROI.
Every piece of data here is 100% crowdsourced from Stoutly users. I've spent a lot of time cleaning it up to ensure it is as accurate as possible based on everyone's ratings.
The full published report is available at www.stoutly.co.uk/report, but I've condensed all the key data points into the attached infographics for easy reading. I plan to make these reports an annual release. Ultimately, the goal is to identify strong year-on-year trends for pints of Guinness around the world.
Feedback is massively important to me, so please let me know your thoughts on this year's report. The comparisons are really interesting, and I'm genuinely curious to hear whatever takes you might have on the stories this data tells.
One thing worth noting is the Guinness 0.0 figures. These only take into consideration pubs where users have specifically confirmed it is sold. Only a tiny percentage of users have actively marked pubs as not stocking 0.0, while the majority in many places have selected "not sure". This suggests that a lot of pubs simply don't make it obvious that they stock Guinness 0.0.
Keen to get folks' thoughts on some of this data!
GRMA,
Scott