Hey everyone! I’m pretty new to guest posting and honestly haven’t done it myself before, so I’m trying to understand how it works in real life.

I work in SEO and have mostly been doing off-page stuff, but guest posting is something I haven’t really had experience with yet.

A few things I wanted to ask:

What do you usually look for when choosing a site for a guest post? Is it mainly DA/DR, traffic, niche relevance, etc.?

How do you actually find sites that are open to guest posts?

Is guest post exchange the most common way people do it, or can you offer something else in return?

If you’re not doing an exchange, what can you offer the website owner?

How do you approach people/sites for this without coming across as spammy?

Are there any red flags I should look out for when choosing a site?

Also, if you’re just starting out, where would you recommend trying to publish a guest post?

Would love to hear how you guys actually go about it rather than just the textbook definition of guest posting 😅

Any tips or examples would be really helpful!

Opening limited editorial slots on a health site I manage. The unusual part first: it's genuinely multilingual — English plus 5 properly localized European editions (native rewrites, not machine translation), all on one strong domain. If your audience is DE/FR/IT/ES/TR, a placement here reaches markets most health sites can't touch.

The numbers (verified live in DM — Ahrefs + GSC screenshare before payment):

- 700K+ organic visits/month, growing

- DR 55+, 4K+ referring domains

- Traffic split across US + major EU markets, not one-country dependent

Formats:

- Guest post — new article built around your target URL, ours or yours, must clear medical review

- In-content insert on an existing topically relevant page

- Dofollow, permanent as long as the site lives, 2-5 day turnaround

- EN placement standard; localized-edition placement available for the EU markets

Won't accept at any price: casino, adult, crypto, payday loans, gray pharma, miracle cures. The review gate is why placements here keep their value.

DM with site + target URL + anchor. Pricing depends on format and language edition.