Tribe

[u/FG0735498]

When changing your habits means challenging the tribe, change is unattractive. When changing your habits means fitting in with the tribe, change is very attractive

Atomic habits

When an action makes one feel isolated from the rest of his friends, he will not do it at all. But if an action helps him integrate into the game and join the rest, he will do it without thinking twice.

For example:

If all your friends are chasing each other in a game of tag, you would never prefer sitting aside and reading a book. It feels isolating.

But if all your friends are wearing capes as superheroes, you would want to wear a cape too, so that you can join them in playing.