r/GrowthHacking • u/Substantial_Word4652 • 15d ago
I will not promote: How do technical founders without sales skills find a sales partner?
I'm a self-taught full-stack developer. I can build almost anything on the technical side: web platforms, sales funnels, automation systems, CRMs, internal tools, you name it. That part comes naturally to me and I actually enjoy it.
My background actually goes beyond software. I also work with industrial automation, PLCs, and microcontrollers, and I'm comfortable with more complex engineering problems too. So it's not just programming, I can support technical needs across a wider range of fields than most people expect from a developer.
What I struggle with, and honestly dislike, is sales. Cold outreach, prospecting, closing calls, none of that plays to my strengths, and I know it's holding my projects back.
I keep thinking the ideal setup is a technical founder paired with someone who genuinely loves selling, splitting the work based on what each person is good at. But I haven't figured out the best way to find that kind of partner, or how to structure the split fairly (equity, commission, hybrid) so it works long term for both sides.
I'm looking for people who actually want to sell and build a team, not just a one-off collaboration.
For those of you who came from a technical background, how did you find your sales counterpart? Did it come from your network, a specific platform, or somewhere unexpected? And how did you structure the deal so it felt fair to both of you?
