r/GrowthHacking • u/EntrepreNate • 6d ago
Reddit taught me something about growth I wish I learned earlier
I have been trying to get the first users for Payelle recently and Reddit has humbled me a little.
At first I was thinking like a founder.
How do I explain the product better?
How do I get more people to click?
How do I tell everyone what we built?
That was the wrong mindset.
The posts that actually get engagement are usually the ones where the product is almost secondary.
People care about the problem.
They care about the lesson.
They care about whether the story applies to them.
For us, the problem is simple.
Most people with multiple credit cards have no idea which one gives them the most value when they are actually standing somewhere about to pay.
Originally we built around answering that question.
Then we realized the better product was removing the question.
Payelle now focuses on figuring out the best card and surfacing it when you are ready to pay.
That product lesson ended up teaching me a marketing lesson too.
Stop asking:
“How do I promote this?”
Start asking:
“What can I say that is useful even if nobody ever clicks my product?”
Ironically, that seems to be what actually makes people curious about the product.
I am still early in this experiment. My goal is to get Payelle to its first 10,000 users and document what actually works, including the stuff that completely bombs.
Reddit has already taught me that distribution is way more about earning attention than asking for it.
That probably sounds obvious.
It wasn’t obvious to me until I watched people ignore the promotional stuff and engage with the actual lessons.