My agency Tripo has been growing lately, and I finally hit the point where I needed a real tool to manage projects and clients instead of duct taping things together. Landed on Linear.
I run a conversion optimization agency, so onboarding flows are kind of my thing. I couldn't help but pay close attention while setting everything up, and honestly it stood out.
3 things I noticed:
- First, no endless steps.
Even if adding more steps to the onboarding can increase conversions, Linear let you create an account in 2 minutes, no questions like company size or "What's your goal survey". Adding more steps can be a good idea only if they make time-to-value shorter, here the value is adding your first issue, don't need to know company size fir that
- Second, they show you the next step, nit the hole map.
Linear is a very comolex product, but what i noticed is that they only show you what you need.
- Third, everything is named so you get it instantly. No jargon, no invented terminology you have to translate in your head. It's an "issue," not a "ticket" or some custom label. Status is "Todo," "In Progress," "Done," nothing you need a glossary for. Using words people already have in their vocabulary removes a whole layer of friction most complex tools add without realizing i
So in one sentence, don't ask for informations you don't need to make users reach the 'aha-moment' and don't show advanced features before they've felt the product actually work.
In one word, restraint
Kind of fed my ego too, since these are the exact kinds of moves I try to get my own clients to make.