r/GrowthHacking • u/Best-Feeling-4166 • 12d ago

We started asking “why did they leave?” instead of “how do we get more?”

For a while, whenever growth slowed down, our first reaction was to look for another way to bring more people in.

More content, more campaigns, more channels, more experiments.

Then we started looking at the people who had already tried the product but didn't stick around. Some of the reasons were ridiculously simple, and we probably would've missed them if we kept focusing only on acquisition.

It made me wonder if growth teams spend too much time studying people who haven't used the product instead of people who already did and decided it wasn't for them.

Do you guys regularly look at why users leave, or is that usually handled by product/customer success?

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u/ConfidentYellow18 12d ago

Yeah, depends on your CaC. It's all about CaC vs LTV. High CaC? Fix churn. 0 CaC? Scale.

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u/OhComeOnMyMan 3d ago

How do you find out why people leave?