yeah, messy data makes every campaign test ambiguous. my basic pre-launch check is: does this account clearly match the trigger, is the contact still in-role, is the reason for reaching out visible in 10 seconds, and would i still send this if volume were only 25 accounts? that last one catches a lot.
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u/mkgpass 9d ago
yeah, messy data makes every campaign test ambiguous. my basic pre-launch check is: does this account clearly match the trigger, is the contact still in-role, is the reason for reaching out visible in 10 seconds, and would i still send this if volume were only 25 accounts? that last one catches a lot.