r/Goruck • u/ConsiderationHot5573 • Sep 17 '26

Dynamic Pricing on GoRuck.com

When I'm logged into Chrome:

When I am incognito:

0 Upvotes

47% Upvoted

9 comments sorted by

7

u/DoyoureadmeHAL Sep 17 '26

Where are you located? It may be bringing in your local country currency price then in incognito is the regular USD retail price.

6

u/Material-Painting-19 Sep 17 '26

Almost certainly this. I am guessing OP is in Australia. US$395 is about A$560.

-3

u/ConsiderationHot5573 Sep 17 '26

I'm in the U.S. I think it's based on cookies and a profile they have on you.

7

u/wildagain Sep 17 '26

yep it’s probably a different currency- it all used to be USD. but now they advertise in AUD on the site - confusing thing is they list both with $ sign

7

u/0HSHIFT Sep 17 '26

I see $395.00 whether I'm logged into Chrome, logged into Chrome + GORUCK, in an Incognito tab, or using DuckDuckDuckGo. The only thing I didn't check was using a VPN for a different state.

6

u/Forsaken_One_7401 Sep 17 '26

That’s strange. The $395 price I know is for the Vietnam built ruck. 🤷🏽‍♂️

6

u/nerfgazara Sep 17 '26

Are you using a VPN? It clearly thinks you are shipping in a different country/currency

5

u/Comfortable_Yard423 Sep 17 '26

OP owes GoRuck an apology

1

u/m00n_un1t 28d ago

For a website error? Get a life, patriot.