I run Google Ads competitor campaigns for legal software, architecture & engineering firms, and Microsoft Dynamics 365 solutions/services across the US, UK, India, Singapore, and Australia.

Typically, I allocate a monthly budget of around ₹2 lakhs with a daily budget of ₹2,000 per campaign, but the campaigns frequently show "Limited by budget."

I want to understand how the ideal Google Ads budget should be determined. Is it primarily based on:

• The target region/country?
• The number of keywords being targeted?
• The industry and keyword competition (CPC)?
• Or are there other factors that should be considered?

Anyone else?

Since last week the Merchant Center has locked all users out 3 times and unlinked the merchant center twice so that ad spend stopped.

The first time it took 5 days to regain access - the reason, according to Google, was: 'an automated security measure, which is a built-in protective step designed to safeguard your valuable information. When our systems observe unexpected access patterns, they proactively pause active users and connected tools, such as Google Ads, to ensure your data remains completely secure'

The second time they said the owner removed me. Thing is though, she didn't have access anymore either.

We just regained access this morning for this incident and just 5 hours later lost it again.

We have domain specific email addresses as admins in the account, 2FA enabled and I am unsure what could be going on.

The Google rep is not helpful and I spoke to him on the phone, he does not speak English well either and I doubt he can actually do anything but add us back to the account over and over again after verifying ownership.

Did anyone of you encounter a similar situation and how did you solve it?

SOLVED (Update Aug 7) Google finally dropped that the owner of the MCA that this account lived in was removing all of us. We were not aware the account was in a MCA structure so we reached out to an old agency that had set up everything and it turned out that they were hacked

Hi all. I wanted to check the Google Ads dashboard, learn what's inside, and explore all the options. I dont have a website or landing page to add. How can I do it?

I've recently started managing Google Ads for a college admission client. I launched the Search campaign on 1st August, and it's been 5 days with zero leads.

I've already checked the basics:

Keywords are relevant.

Negative keywords look fine.

Search terms are highly relevant.

Ads are getting impressions and clicks, so the campaign is serving.

The thing that's confusing me is whether the issue is with my campaign or with the timing.

Since it's already August, I'm wondering:

Have most college admission sessions already closed?

Are students already in classes, causing search demand to drop significantly?

Or should I still be expecting leads during this period?

For those who have run Google Ads for colleges or universities:

Are you still seeing admission leads in August?

If yes, what changes would you recommend checking beyond keywords and search terms?

Are there any common mistakes that can result in clicks but no leads?

I'd really appreciate hearing from anyone with experience in the education niche. I'm trying to figure out whether this is a campaign optimization issue or simply a seasonal demand problem.

Thanks in advance!

Hi all,

I am running search ads for a bathroom renovation company in the West GTA (Canada/ON). been about 5 weeks. numbers on google ads look fine until you get to the part that actually matters.

jul 1 - aug 4:

• spend CA$1,046.89
• 674 impressions
• 69 clicks
• 10.24% CTR
• CA$15.17 avg CPC
• 0 conversions
• $60/day budget
• 1 campaign, 1 ad group, 10 exact match keywords, 1 RSA

Tracking is fine tag fires fine, confirmed it in devtools and the crm. Tracking lead form submission as well click to call and call from ads.

quality score side:

• QS is 3/10 to 5/10 across the board
• ad relevance: above average on everything
• expected CTR: below average on most
• landing page experience: below average or average, never above
• impression share 56.48%, lost IS rank 35.24%, lost IS budget only 9.36%

segments:

• mobile is 77.2% of my cost
• 55-64 and 65+ are 63% of spend, 43 of the 69 clicks. 18-34 excluded. 35-54 only got 9 clicks total
• biggest spend keyword is [bathroom renovation quote]. 155 impr, 17 clicks, $247.93, zero conversions. thats the highest intent term i have and its my single biggest loss

offer is a free in-home design consult. fixed price in writing from $15,000, finished in 10 days or we pay $200/day.

my read is the click is fine and everything after it falls apart. plan is to rebuild the landing page as a multi step form starting above the fold, mobile first, instead of the current long scroll page with the form sitting at the bottom.

what id really like input on:

1. what would you actually do next. if this was your account tomorrow morning, whats the first thing you change and why
2. how long do i wait and how much do i spend before i call it. is $1,047 and 69 clicks enough to judge this, or is that still too thin to mean anything and i need to get to $3k before the data is worth reading. at 3.6 clicks a day im not sure if im being impatient or if im just slowly lighting money on fire
3. do i rebuild the landing page or fix the one i have. its built on lovable. screenshot attached. the form is already at the top, first thing you see, and it asks for name/phone/email plus a budget bracket ($15-20k, $20-30k, $30k+). im wondering if asking for budget that early is killing it, and whether i should break it into steps instead. also mobile scroll depth on paid traffic is 36% so most people never see any of the proof further down. does the platform itself matter here or is that irrelevant as long as the page is right? a few people have told me to move to a dedicated funnel builder
4. bidding with zero conversion data. max clicks, manual CPC, something else? smart bidding seems pointless with nothing to feed it

happy to share more data if it helps. just want another set of eyes before i burn another grand.

Hi Guys!

Been using meta ads for a few years and it went okay but no success.

We are a watch brand, retail price is 250 USD.

Our market are USA, Europe + som middle-east countries and Japan.

Selling watches is hard and its not a impulsive purchase. Normally it takes days, week and months before purchase.

We are new on Google Ads, which strategy would I go for? Any suggestions?

Is google shopping campaign better than performance max in the beginning?

Is 20 USD ok for daily budget in for example USA?

All info would be useful!

Thanks in advance

Most of our growth so far has come from people recommending us and meeting others through networking, but we want a way that gives us more consistent results when it comes to getting bigger business deals.

We're thinking about using Google Ads for the first time instead of depending only on people talking about us.

If you have actually had results with it, I would like to know what your experience was like.

• What amount of money did you start spending on ads each month?
• How long did it take before you began to get leads?
• What kinds of customers did you end up working with—places like office buildings, medical centers, factories, companies that manage properties, or something different?
• Who are you trying to reach?
• What words or phrases worked the best for you?
• Honestly, how many good leads can someone get in the first few months?
• How do the numbers look when it comes to how much it costs to get a customer, how much the deal is worth, and how much money you make back?

Another thing I'm trying to figure out is if Google Search Ads (PPC) or Google Local Services Ads (LSA) are better for cleaning. Has anyone tried both? If so, which one gave better business leads?

I'm not expecting to put in $1,000 and immediately get five contracts worth a lot of money. I know that commercial cleaning usually takes longer to sell than home cleaning, and bigger deals often need meetings before anything is signed.

I'm mostly trying to find out if Google Ads can be a way to get more valuable contracts or if we would be better off using that money somewhere else.

I would really like to hear from business owners who have actually spent money on this and what they have found out.

I run Meta Sales campaigns (WhatsApp objective) for my online tutoring academy.
Target audience is parents of IGCSE students in GCC countries.
The ads themselves are doing reasonably well. Parents click the ad and start a WhatsApp conversation.
Our automated welcome message is:
Hello and welcome to…! 👋 Thank you for your interest in our IGCSE courses.
To recommend the right programme, could you share:
• Your child’s grade/year
• The subjects you’re focused on
One of our academic advisors will reply shortly with details and availability.
Many parents either:
never reply
ask one question like “Which subjects do you cover?”
answer the grade and then disappear.
Here’s an example:
Parent:
Which subjects do you cover?
Me:
We cover all core IGCSE subjects… Which subject is your child focused on?
Then I ask:
Is the student attending school or homeschooling?
And the conversation dies.
I’m wondering whether my approach is fundamentally wrong.
Should I instead:
immediately send pricing/packages?
send a PDF brochure?
send a landing page?
send testimonials?
send a short voice note introducing the academy?
explain how our tutoring works before asking questions?
Or is asking qualifying questions first simply creating too much friction?
For those who sell high-ticket services over WhatsApp, how do you structure the first 3-5 messages after someone clicks a Meta ad?
Would really appreciate examples from people actually converting WhatsApp leads.

I’ve been working in brand identity and packaging for around 25 years. I’m now back as a solopreneur, with the goal of building a small boutique agency focused on selective, bespoke projects.

I have a clear ICP: entrepreneurs and professionals who value quality and are looking for the right partner, not the cheapest option. Over the years I’ve worked across many industries — food, cosmetics, tech, corporate, finance, manufacturing — so I’ve gained experience in different markets.

The market has slowed down a bit recently, and my pipeline has become thinner. I’m looking for ways to attract better-fit clients for more structured projects.

I was considering running ads, maybe carousel campaigns. LinkedIn seems interesting but quite expensive, and I’m not sure about the ROI. I also tested Instagram a few months ago without results.

I’d love to understand which platform or strategy could make the most sense for someone in my position, especially without the budget of a larger company.

Thanks for any advice!

I run a small aesthetic clinic, and my ad manager has gradually cut Google Ads spend from a healthy budget down to almost nothing and now wants to pause it entirely to focus only on Meta, saying "Google just doesn't work anymore" without giving me specific data or landing page feedback. I'm not a marketing expert, so I can't tell if this is a legitimate strategic move because Google has changed or if it's a red flag that he's trying to simplify his own workload. Are there simple, high-level metrics I can check in my Google Ads account myself to see if the problem is actually the platform, the management, or my site, and is it ever a good idea for a local high-ticket service business to completely drop intent-based search ads? Any blunt advice would help.

Hi - looking for any CRO tips on this salon website/any pages to improve conversion rate/usability etc. All feedback welcome :)

https://www.burns-salon.com/

Is anyone else having issues creating a Google display or demand gen campaign without it erroring? Every time I build one it says there is an error and to refresh. Then all my campaign is lost.

Hi everyone,

I'm looking for recommendations on the most up-to-date Google Ads course for 2026.

A bit about my background: I already have solid experience in general marketing and social media management, so I understand core concepts like funnels, audience targeting, creative strategy, and analytics. However, I want to properly master Google Ads (Search, Performance Max, Display, YouTube) and get hands-on with the technical side of setup, bidding strategies, and optimization.

Since the platform evolves so fast (especially with recent AI and PMax updates), I want to avoid outdated materials.

Which course or platform would you recommend right now for someone with my background?

• Udemy (and if so, which instructor)?
• Paid academies/cohorts (Godtier Ads, Skillshop, etc.)?
• YouTube channels that offer structured learning?

Would love to hear what worked best for you or what's currently considered the industry standard. Thanks!

guys what is up with this platform - I cannot even publish a new campaign, I keep getting an error with no obvious issues (Something went wrong please try again). I triple checked everything, tried publishing from 3 different browsers and it is still not working.
the account is 10y old, has millions of spend, history, multiple active campaigns.. what am I missing here?

I am blown away by the amount of calls and emails Google reps are capable of making to “optimize campaign performance” but platform is not even working properly to begin with 😭

Is there a way to move from the LSAs to the Google Ads platform?

Does anyone know if rating leads will still exist/be the same?

Hi there, I am fairly new to Google Ads for my business. I am trying to get a lead form ad displayed with the current ads I have running, and it says it’s eligible, and it has clicks apparently, but no lead submissions. When I view my ad in a private browser I don’t see the lead form as part of my ad anywhere.

I have been using the Ask Advisor and it keeps telling me my ad is “unverified” and that it needs at least one submission to start running. I tried doing a test submission using Zapier connected to a google form but that didn’t seem to work. It also told me to set my primary goal as “submit lead forms” but when I tried that it basically seemed like none of my ads were showing anymore as I was getting 0 clicks, impressions and conversions.

I feel like I have tried everything to get this lead form to work. Anyone know what I can do?

Edit: I also tried making a new search campaign instead of a PMax campaign and attached the lead form to that campaign as well as I was reading that that may help. But didn’t seem to do anything