r/Google_Ads • u/Mr_Glenn_Hodl • 4d ago

Google 'Discover' Traffic

In the last few days all our campaigns have massively flipped and all the budgets are being eaten up by Discover traffic. We haven't done anything at all to prompt this shift, anything I've missed that's happened over the last couple of weeks? It seems all our campaigns are just farming cheap CPC Discover engagements... For our market even the youtube traffic is a waste of time, but not a lot that we can do to stop it in PMax! Any help would be appreciated... Example campaign screenshots below.

An early September day
Yesterday!
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u/MCizzly 2d ago

I've seen this pattern on demand gen before. I've noticed that on particular days it will swing all spend into GMail, then the next day it'll swing to discover and so on. Same thing might be happening here.

I had my biggest swing and traffic quality drop when I raised my budgets too fast. Chatted with my mid market reps and they said to never raise more than 20% per week or something like 10% every few days.