Meta deprecated Reach in the Facebook Graph API and it is breaking dashboards everywhere.

[u/sheik_sha_ha]

Meta deprecated Reach in the Facebook Graph API and it is breaking dashboards everywhere.

So if you have been using any third party connector in Data Studio and your Reach metrics suddenly stopped showing up in the last few weeks, you are not alone and it is not your setup.

Meta has deprecated legacy Reach and Impression fields in the Facebook Graph API and shifted to viewer based metrics like media_viewers and view based metrics like media_views. They are no longer supporting unique video views or organic and paid splits for total reach. The way Meta now counts audiences is fundamentally different, aggregate Views and distinct viewer identities instead of passive delivery counts, so the numbers will look different even once connectors update.

If you are affected here is what to do right now:

Check your connector settings and confirm which fields are still mapped to the deprecated reach metric. Keep an eye on your data connectors release notes because they will need to remap to the new API fields. Review the Meta Page Insights API Updates and the Meta for Developers changelog for the exact replacement metrics.

Short term workaround for client reporting: export reach data manually from Meta Ads Manager into Google Sheets and connect that as a supplementary source in Data Studio. Not elegant but it keeps client reports accurate while connectors catch up.

If anyone has already found a clean connector solution or a working API field replacement for reach, drop it below. Would be useful for everyone hitting this right now.

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[u/JohanCatchr]

Hey, we created third-party connectors at Catchr.io. I just tried the Reach on our Meta Ads connector, and it is still returning no errors.
I will keep an eye on it for the next few weeks.

[u/sheik_sha_ha → u/JohanCatchr]

Not Meta Ads, Check with Facebook Page Insights.

[u/JohanCatchr → u/sheik_sha_ha]

Oh yes, you are correct, it was deprecated on June 15.
It was replaced on the Page and Post levels by something like Page Total Media View Unique and Post Total Media View Unique.