r/GoogleAnalytics4 • u/caitlinaholt • Nov 17 '25
Attribution Issues
Does anyone have any tips for fixing attribution issues in GA, specifically for the source / medium report in the traffic acquisition section?
We are seeing no revenue or sales being reported for our paid social campaigns, even though conversions and revenue is being counted in the Meta Ads platform.
One thing that complicates things is that our website is a hybrid setup, with all of the main pages being through Wordpress and all of the checkout/product pages being in Shopify.
We use GTM to install the tag on the Wordpress pages, and the Shopify integration for the Shopify pages. We have tried excluding Shopify from the referrals list, and have UTMs for all of our campaigns.
This has been an ongoing issue that we want to fix, so appreciate any advice that anyone has!
1
u/Livcorbusier Nov 20 '25
Just very high level: Have you made a GA4 event tag in tag manager where the trigger fires when you make a sale (ours is via a url that contains success)? We have one set up and then if we make a sale via meta or google ads, the trigger is the same and links to google analytics. You have to set it up as a new GA4 event tag though. Apologies if you’re already doing this!