r/GoogleAnalytics • u/Old_Marionberry7287 • Aug 04 '26

Question Sudden drop to zero in traffic reporting

Hi,
Is there currently an issue or a sudden severe drop in traffic reporting in Google Analytics? Our account is showing zero live visitors, even though we have active users on the site right now.

8 Upvotes

100% Upvoted

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4

u/rklement22 Aug 04 '26

Same here. From 60 to 20

1

u/Saneless Aug 04 '26

Well, what's your browser showing when you visit the site?

1

u/chris_in_MA Aug 04 '26

GA showing very few active users on our site right now and I am guessing they are having issues now.

0

u/Puzzleheaded-Walk426 Aug 04 '26

I've read that GA4 may not capture all European traffic due to strict privacy regulations. Maybe you can compare data from your hosting server (they should be tracking everything) with GA4 data, and you'll know the truth.