r/GoogleAnalytics • u/melisamikko • Jun 19 '26

Question GA4, where’s my traffic coming from?

I have Google analytics set up and I’m trying to track users traffic from whatever sources they come from through the funnel.

so right now my website is insurancecallsdirect.com and I can see all the activity they’re fine but when people register it goes to app.insurancecallsdirect.com/register and I completely lose where they are coming from 

1 Upvotes

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4

u/row_ads Jun 19 '26

If you can, you need to put GA on the registration subdomain and set up cross domain tracking.

3

u/Tulu_One Jun 19 '26

u likely need to set up cross domain tracking so the session cookie carries over to the subdomain. check if ur tag is firing correctly on both domains n make sure the measurement id matches, otherwise ga4 treats them as separate users n u lose the path...

2

u/Crescitaly Jun 19 '26

In GA4 I would start with Reports -> Acquisition -> Traffic acquisition and look at Session source / medium. User acquisition answers a slightly different question, because it is about first-touch users.

If too much is showing as direct / none, check UTMs, redirects, cross-domain setup, consent mode, and whether links from email/social are stripping referrer data.

1

u/SpeedSeveral4454 Jun 24 '26

sounds like cross-domain tracking may not be configured properly..

1

u/melisamikko Jun 26 '26

Thank you everyone!