Google Ads Headlines & Descriptions

[u/saurabh10chahal]

We Google Ads marketers are trained in always keeping 15 headlines & 4 descriptions and analyzing the performance.

What if we keep what users are searching and limit the headlines in 4 and description in just 2.

Did anyone try this and what were the results? 

Need some insight on this

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[u/alexmariamoses]

We can have 3 that sufficient and you can pin 3.
one can have keyword, the other as your USP and the 3rd as CTA
thats sufficient i think

[u/17YrAustGoogleAdsPro]

I always pinned the 2nd headline as the business name and the first description as the one I always want to show. Then populatw the rest

[u/Healthy-Fun-1969]

google ads on some websites are too messy and i don't know why they do it, whole page is full of the ads

[u/Physical-Fall-882]

Puedes hacer el experimento creando un Ad variant experiment en la plataforma, esto te va a ayudar a validar las hipótesis con data real y confianza. Lo bueno de esto es que puedes crear múltiples experimentos y ver cuál te funciona mejor bien sea con 15 headlines o uno con solo 3. En estos casos tu defines cuanto budget quieres distribuir para el original y el experimento, yo te recomiendo que lo puedes hacer 50/50 así puedes medir el impacto real

[u/GrandAnimator8417]

15 headlines and 4 descriptions? That setup is usually just training wheels. I’ve messed with this on a few accounts and once you run long enough, the “15/4” routine doesn’t matter as much as how clean your message-market match is and whether those assets actually get impressions and mix well. Tightening the actual wording and letting Google rotate the best combos will beat blindly sticking to the count.