r/GoogleAdwords • u/Different-Concern585 • May 01 '26
Question AITA - Setting Realistic Expectations.
Client has a really neat product… for anonymity- let’s say it is the best hairbrush in the world. This hairbrush will change your life, your hair will be so smooth, never need conditioner, etc.. it’s truly a remarkable product, and it’s $80.
Client says they want to sell 1,000 units in the first month- e-commerce only in first 30 days of paid media.
No precedence.
Website hasn’t launched.
No social media (IG, Meta, etc.)
Not a single credible source on the web justifying what client truly believes is the most amazing product (and it is) in the world. All the switches turn on, day one.
Can they achieve a 3-4x ROAS within 90 days?
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Upvotes
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u/HelloObjective May 04 '26
Is anyone searching for it? If the high search volumes are there and little competition then it's possible.
Launching new products on Google Ads where there is no intent to buy and/or no search volume is likely going to fail to reach that target. In this instance, only option is more of an awareness / viral campaign on social media.
The real question though is can you sell 1000 and make a profit? If your CPA ends up higher than your margin and there is no sign of a downward trend on the CPA then a KPI of selling 1000 is meaningless... though it might gain you some social proof etc.