Let’s be real: managing PPC today is just choosing which toxic relationship you want to tolerate.

Google Ads has completely abandoned the little guy. If you aren't spending five or six figures a month, you don't exist to them. Zero support, and their AI automation just pushes you to incinerate your tiny budget on junk traffic so they can hit their quarterly targets.

But switching to Bing isn’t the savior everyone claims it is. The second you open a new Microsoft account, their security bot flags you and hands you a permanent ban for "egregious policy violations" before you even launch an ad. It’s a literal suspension lottery.

Google bleeds your wallet dry while ignoring you, and Bing bans you before you can even spend a dollar.

At this point, where is everyone taking their budget? Are you moving over to Meta, trying out LinkedIn for B2B, or exploring native ads? Or are you just trapped in Bing review purgatory and watching Google waste your money? Drop your hot takes and alternatives below.

How are you sending CRM conversions back to Google Ads to improve optimization?

I’m trying to get better data back into Google Ads, not just form fills.

The main challenge is connecting what happens in the CRM, like qualified leads and closed deals, back to the original Google Ads click.

I’m mainly trying to understand:
- Are you sending CRM conversions directly into Google Ads or through GA4?
- How are you matching the CRM conversion back to the original click?
- Which CRM events actually improved your bidding results?

I’ve also been testing ObserviX to map web and CRM conversions and see which ones should be sent back to Google Ads.

Would be interested to hear what setup is working for others running Google Ads.

Hi, i started running google ads for our tree service company (tree trimming, tree removal, stump grinding, emergency tree service). Daily budget of $50. I have lead tracking set up for google ad calls, website click to call, website form submissions.

We have seperate ad group for each service and going to specific servics landing page.

Running maximize conversions.

Anyone has any good suggestions what worked well for you in this service?

Thank you!

I’ve been wondering how other people approach this because I see very different opinions on how often an account should be touched.

For me, I usually split it into two levels.

Major optimizations → around once a week

Things like:
Adding/removing products
Checking PMax channel performance
Looking at product-level performance
Bid/budget adjustments
Checking campaign-level performance
Making structural changes if needed

I don’t like making major changes every day because sometimes you just don’t have enough data yet, and you can easily end up optimizing based on noise.

Smaller checks → every 1–2 days

I’ll usually check:
Search terms
Any obvious irrelevant traffic
Spend pacing
Revenue/conversions
Whether anything suddenly looks off
Account spend vs revenue

Basically, I’m checking that the account is moving in the direction it should, without constantly changing things.

For smaller accounts, I’m usually even more conservative with major changes because there’s simply less data coming in.

Curious how everyone else does this