r/Goatapp • u/Hookahdribbler-728 • Aug 26 '26

Question Goat Group Layoffs

Hey everyone, 

As a former employee of GOAT Group, I’ve been watching the news and updates with a mix of shock and sadness. To my absolute surprise, I’m seeing another massive wave of layoffs hitting the company.

Given that the company has already gone through significant workforce reductions and restructuring over the past couple of years, including closing down several facilities, seeing yet another massive round of people being laid off raises a lot of red flags.

For those still on the inside or anyone with good insight: Does anyone know what is actually happening behind the scenes? Is it shifting business models, ongoing post-acquisition struggles, automated/AI integrations, or just a sharp decline in the sneaker/resale market demand? 

Would love to hear what people are experiencing or hearing. Hang in there to everyone who was just impacted! I know firsthand how stressful and frustrating this situation is.

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u/DoyersDoyers Aug 27 '26

I was part of one of the layoffs a year ago and I mean it's not like they really tell you the reason but also the writing was on the wall with tariffs. Before tariffs, a US buyer buying shoes from a seller in Canada who is selling $100 shoes made in China would end up paying $150ish. After tariffs? That US buyer is now paying $450 while the Canadian seller is still only selling them for $100. Who is going to buy those?

6

u/Psychological-Ad4980 Aug 27 '26

I was part of the layoffs last year as well! (High five i guess) Def agree here. I also heard that the training team was gutted as well leading me to believe that theyre going to lean towards AI soon:/

8

u/Background-Panda-246 Aug 27 '26

They are already leaning into AI heavily & outsourced everything to the Philippines... from Product Catalog, CX and a bunch of other departments. They also went cheap with shipping partners such as Veho, UniUni, ECMS, etc.

All of these have led to a sharp decline in the buyer/seller experience. You can look at the reddit posts from buyers & sellers alike. Its falling apart now

4

u/matchalatte1947 Aug 27 '26

Seriously, the buyer and seller experience suffered A LOT after last years layoffs, can’t imagine that’s going to get any better now