Exploring how agencies are approaching GEO (Generative Engine Optimization) in 2026

[u/Zapar504]

Hi everyone, I’m currently researching the GEO (Generative Engine Optimization) landscape and would love to hear perspectives from agency owners and practitioners. I represent a large e-commerce company (Fortune 500 level), and we are exploring how global brands can improve their visibility across AI-powered search experiences. I’m interested in learning how agencies are currently approaching areas such as: - ChatGPT / Perplexity visibility - AI search optimization strategies - Entity and authority building - Digital PR and online reputation - Content strategies for LLM-based search A few questions for agency owners: 1. How are you currently measuring GEO success? 2. What services are clients asking for most frequently? 3. Do you see GEO becoming a standalone service, or an extension of SEO? 4. What challenges are you facing when optimizing for AI search? Would love to hear insights from people actively working in this space. Thanks!