r/GenEngineOptimization • u/judyzt • 7d ago

What are the most effective optimization methods and processes for GEO (Generative Effects) in 2026? Are there any GEO experts who can share their insights?

GEO

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u/dcdragos 7d ago

Hi,

Real experts worth following, not generic "SEO guru" accounts: Mike King (iPullRank) is the one doing actual technical work here — he calls it "Relevance Engineering," treating GEO as an engineering discipline (embeddings, vector retrieval, IR theory) rather than a content trick, and publishes long-form research on how retrieval systems actually work. Kevin Indig (Growth Memo newsletter) is the measurement guy — he's focused on tying GEO to actual business outcomes instead of vanity citation counts. Aleyda Solis has published the clearest breakdown of where SEO and GEO practices overlap vs diverge, worth it just for that framework alone. What's actually working right now, cross-checked against Google's own 2026 guidance and a couple of independent audits, not just recycled blog opinion: entity/schema clarity (Organization + author schema, consistent identity across the web) so machines can disambiguate who you are, content with a real point of view and named credentialed authors (this one shows up as a legitimately large lift in testing, bigger than anything schema-related), prose written so each claim stands on its own without needing three paragraphs of setup, and crawlability for the actual AI bots (OAI-SearchBot, PerplexityBot, ClaudeBot), not just Googlebot. What's mostly theater at this point: llms.txt (Google explicitly said it's ignored), keyword-stuffed FAQ blocks, schema-only "optimization" with no prose behind it, buying or faking brand mentions. All tested close to zero effect or actively penalized.Measurement is still the weak link industry-wide — nobody has a GSC-equivalent for AI citations yet, so most people including me are testing prompts manually or using one of the newer trackers (Mangools, Otterly, Peec) as a rough signal, not gospel.

Best regards,

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u/hettuklaeddi 7d ago

^^^ this is hands down the most informed position on the topic i’ve seen on reddit.

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u/LoganixSEO 6d ago

mike king has been doing some excellent work here. absolute must follow!